What I Love:

• The Signature bag truly is as cool as it looks online. It’s easy to wash, and it’s so cute I’ve even used it as a clutch on date night. 
• User-friendly product packaging makes this even more effortless for the hardcore minimalists (me!) who like to skip a toolbelt for beauty. Almost everything can be applied directly to your face and blended with your fingers, making it ideal for travel or on-the-go application.
• They call the makeup foolproof and I agree! It’s very intuitive to apply and blend, and it wears beautifully throughout the day. 
• Everything is completely fragrance-free, vegan, and formulated without harmful chemicals or skin irritants.

What To Keep In Mind:

• The complexion stick works best when used after the Great Skin Instant Glow Serum; on it’s own, it’s best as a spot-concealer instead of a foundation.
• The packaging of the brow pomade is inverted, and I always pulled out the wrong side (never got used to it!).
• The gold accents show alllll your fingerprints. 

Products I Reviewed:

• Great Skin Instant Glow Serum | $38
• The Minimalist | $38
• Flush Balm | $30 
• Shade Slick Tinted Lip Oil | $24
• Day Glow | $32
• Brow 1980 Volumizing Pomade | $24
• Clean Lash Lengthening Mascara | $26

If you are remotely online, you’ve seen the videos: A bare-faced woman in early morning light applies one or two swipes of makeup from sleek, gold-accented tubes. In mere minutes she has a full, fresh look and is ready for her day. A mellow but cheerful French tune plays as she drops the five or so products into a russet corduroy bag that she ties into a simple knot.

The makeup doesn’t transform her so much as enhances her natural appearance: Her skin looks like skin, but just with a bit of a glow; her brows and lashes are slightly more articulated; her lips are slicked with subtle color, as if she’s just finished a popsicle.

The whole vibe is effortless and elevated, a beauty routine for women who want to celebrate the way they look and don’t need to spend hours doing it. 

“It’s MERIT, the clean, vegan, minimalist luxury makeup that comes with a Signature Bag so cute you may want to use it as a purse.”

The vids are from one of beauty’s coolest brands: It’s MERIT, the clean, vegan, minimalist luxury makeup that comes with a Signature Bag so cute you may want to use it as a purse. And that would be aligned with the brand’s ethos, which is all about doing more with less.

MERIT is the capsule wardrobe of beauty, designing fewer products with higher quality. When I say fewer products, I mean that the brand sells just ten makeup items: A lipstick, a lip oil, a skin serum, a complexion stick, a cheek balm, a highlighter, a bronzer, an eyeshadow, a brow pomade, and a mascara.

Each product comes in a limited number of hues (except the mascara, which comes in only a classic black), and is packaged thoughtfully for the true low-effort girlies out there who would like to use as few tools as possible. 🙋🏻‍♀️

In fact, MERIT only sells two tools: A face brush and an eyeshadow brush, as if to say, “If you insist.” *cue Gallic shrug.*  It’s generally cool, French girl vibes around here.

About MERIT

Launched in 2021, MERIT is helmed by Katherine Power, who is also the CEO and Founder of Versed Skincare and Who What Wear. Power grew up gravitating toward the more natural looks amid the luxury and prestige beauty brands introduced to her by her mother. She wanted cleaner formulas and fewer choices.

While pregnant in 2017, Power felt compelled to create a brand for consumers like her, who didn’t want the overwhelming, over-the-top makeup products made with skin-irritating, questionable ingredients saturating the market. So she started MERIT, which she calls “the antidote” to the current beauty landscape. Power wanted a brand that would do more, with less: “It’s built around the concept of minimalist beauty and the fact that we just want to look like ourselves, but better.”

“It’s built around the concept of minimalist beauty and the fact that we just want to look like ourselves, but better.”

– Katherine Power, MERIT Founder and CEO

In addition to being vegan, certified cruelty-free by Leaping Bunny, EU-compliant, and Clean at Sephora, the brand works with Biba de Sousa to eliminate an additional 73 ingredients that are generally classified as “clean” but can be acne-triggering (like coconut oil). They clarify that “clean” does not mean “all natural” on their FAQ page, explaining that while they use both lab-created and natural ingredients, their focus is on safety. Their products are free of soy, parabens, sulfates, and over 1300 other harmful ingredients (you can request the full list by emailing hi@meritbeauty.com).

MERIT calls themselves “Responsible Luxury,” which they define as “creating products that are safe for body, skin and planet.” They aim to eliminate virgin material from their packaging and components, and promise to continue to evolve as more post-consumer recycled plastic options are developed and made available.

Their mailer box is made from post-consumer waste and is fully recyclable. All orders after the first come packed in Green Cell Foam, a cornstarch derivative that dissolves in water. First orders, of course, come with their Signature Bag, which is double-lined, machine-washable, and free from hardware. (They only ship this once because they say it’s the only one you’ll ever need!) The brand is based in LA, and is available online and in Sephora.

In a lucky twist, the brand accidentally forgot a few items in my original shipment, so I actually got to experience the dissolvable eco-friendly packaging firsthand.

“Is this makeup as high-quality and chic as its packaging? Does it actually take five minutes?”

The stuff almost instantly dissolved! My daughter was delighted, and honestly so was I.

So what’s the deal? Is this makeup as high-quality and chic as its packaging? Does it actually take five minutes? Can the Signature Bag double as a clutch? I was sent the Five Minute Morning Core Collection and the Great Skin Instant Glow Serum so I could do the hard-nosed investigating required. The people must know the truth. 🧐

My review of MERIT’s Five Minute Morning Core Collection

Here’s the deal with my skin: I have rosacea on my cheeks, and sebaceous filaments on my nose, chin, and T-zone (aka, pore city baby!). I was acne-prone all through my teens and college years, and my skin is just generally kind of uneven in both tone and texture. I have dry-ish skin, some fine lines, and I’m prone to redness with neutral-to-cool undertones. TL;DR: My bare skin is never smooth or even.

“I am essentially exactly who MERIT has in mind for their Five Minute Morning Core Collection.”

It’s fine. I’m a person, made of person stuff, not a doll made of plastic. I’m not in my “fight with how I look” era. Luckily, MERIT is on the same page: “All of our products are designed to be buildable, easy to use, and impossible to mess up, so you can look like you but better,” they say on their website. “We also curate our collections to give you only the products and shades you need, making it easy for you to get ready in five minutes or less.”

My general goal is to look natural and like myself, but slightly more polished. I despise complicated makeup tutorials. My patience for a daily beauty routine maxes out at seven minutes, tops. So I am exactly who MERIT has in mind for their Five Minute Morning Core Collection.

Great Skin Instant Glow Serum | $38

My Rating: 10/10

This serum is a true gamechanger. More skin care than makeup, you just shake it up and apply it to clean skin before moisturizing. The website says it “instantly hydrates and plumps skin for a healthy glow” and… no mincing words there. That is exactly what it does. The formula has four (!!!!) types of hyaluronic acids, which means that the first time I used it my skin felt so great I actually forgot to even apply my moisturizer.

With other key ingredients like niacinamide, cacao seed extract, and Japanese goldthread root, this serum is a powerhouse of skin nourishment. It is, like all the MERIT products, cruelty and fragrance free, carefully formulated with only non-comedogenic ingredients so that it won’t trigger breakouts.

It fits easily into my own small regimen of skincare for its own sake, but my satisfaction with the product ramped up significantly once I used it as a companion with the complexion stick (more below!).

The Minimalist | $38

Color: Silk, Linen
My Rating: 10/10

The Minimalist is hands-down the closest I’ve ever come to the ideal stick color-correcting product. It is, sorry for this, moist. I don’t know what else to call it! It’s like if an oil pastel was not made of art materials but something slick and nourishing. It feels lovely as it glides on the skin, and stays blendable long enough to say, get distracted by your dogs and walk away for a minute or two before remembering you are in the middle of something. It is completely scent-free, which is important to me. 

I am a foundation person because I like to just hand-slather something that will make my skin look like a nice, even blank canvas. But though MERIT says this product isn’t a concealer or a foundation exactly, they do say you can use it as both. I had more success personally when I used it on my red zones or sun spots rather than as an all-over color, however. I have never really spot-corrected like this before, because I am always worried that my skin is too uneven and it’s easier to just well, smear one thing over my whole face. But I was pleased to note that if I just applied it around my nostrils and on the red areas of my cheeks, it blended in with the rest of my face fairly well. My skin just looked like skin, but less red.

When I used it all over by itself, it did make my skin’s textures stand out a bit, but I suspect this may be because I got a slightly lighter color than I needed. I used the shade finder, which is pretty comprehensive: Silk is the shade recommended when I plugged in my Ilia foundation shade, but I got a different answer when I put in my Jones Road foundation info. Let’s be honest, it’s always a bit of a crapshoot when you buy online without trying it first. I gambled!

And then I received my second shipment, which included the Great Skin serum and the other shade I matched with, Linen. And everything changed.

First, Linen was clearly a better match for my skin tone. But the application on top of the skin serum was strikingly distinct: While blending the product out with my fingers on bare skin was easy enough, the skin serum base and the blending brush made me feel like a magician. It took seconds to apply all-over foundation-like coverage that perfectly matched my skin tone and made my texture appear even. I actually gasped. So now, I use a tool: The Brush No. 1 blending brush ($32). It’s actually better than my fingers (*gasp*) and the only brush I have ever loved. It’s soft, easy, and has thousands of five star reviews.

For those keeping score: My 8/10 for the wrong product shade applied without the serum bumped to an enthusiastic 10/10 for the right shade combined with the serum base.

Flush Balm | $30 

Color: Cheeky
My Rating: 10/10

I love, love, LOVE this balm. It comes in the cutest little package, and it feels like the silkiest butter that just glides across your skin. The color I chose, “Cheeky,” is a beautiful, cool, and muted mauve-y pink. I put it on my cheeks, my lips, and my eyelids.

It blends like a dream despite appearing very rich in pigment when you swatch it. It does exactly what the copy promises which is to make your skin appear “lit from within.”

I started using it wherever I wanted a touch of color, because I found that the way it melts into your skin can make the first application almost more of a moisturizer than a flush. But it’s buildable and extremely easy to use. And again, fragrance-free!

Shade Slick Tinted Lip Oil | $24

Colors: Pink Beet (The Classics) & Maraschino (The Gelées)
My Rating: 10/10

These lip oils are gorgeous and rich. They were the first thing I put on, and I knew I would keep at least one with me at all times for the coming months. 

The classic oil is an opaque but glossy color that I got in Pink Beet, a cool pink that’s kin to the Flush Balm color I picked. It is a very sophisticated color that makes me feel instantly dressed up. If it’s still a thing to do a smokey eye with a nude lip, this would be my pick. (Are we still doing this look??)

I picked the color Maraschino for the gelée lip oil, which is a bright, totally sheer red. It is exactly the color I think of when I remember eating cherry popsicles or lollipops as a kid and pretending it was lipstick. It leaves your lips glossy but tinted just a touch brighter than their usual hue. It’s the perfect anytime, anywhere, just-a-little-something lip. 

Both oils last for a few hours, and I will absolutely be buying these when I’m out.

Day Glow | $32

Color: Cava
My Rating: 9/10

I must confess: I am not 100% confident I know why or how to best use a highlighter. If it wasn’t offered to me I probably wouldn’t have chosen one. (Tell me you had an oily face as a teenager without telling me you had an oily face as a teenager…)

I do not contour. Nothing interests me less than having a makeup look that says “I spent hours on this” (well, other than actually spending the hours themselves). What I’m saying is, when I was looking at the product list and I got to this one, I basically closed my eyes and pointed at whatever shade and thought, Sure! That’ll do!

(But do what, exactly? I would soon find out.)

Reader, call me a convert. I still have no idea if I’m using it right, but I love this buttery, silky, creamy highlighting stick. It makes my skin look dewy and ethereal. I generally used it on my cheek and brow bones, on the tip of my nose, and on the spot my cupid’s bow would be if I had one of those. It made me feel *fancy* in a subtle, understated way, which is exactly the level I most enjoy.

The color I oh-so-carefully chose is a very sheer champagne, (called Cava) and that’s what it kind of looks like on my skin. As if I somehow put the lightest filter of actual sparkling wine over my face. But I wouldn’t call it “sparkly” at all! Nor is it shimmery or glittery, but more pearlescent. It made me feel like an angel.

It did make me interested in darker colors, possibly even a bronzer, especially for the summer when I tend to go a little too hard on the sun protection and look vampiric next to my sunkissed friends and family. I am going to knock it one point just because I don’t feel completely convinced that a highlighter is *necessary* for an everyday minimalist makeup routine, but I did really love using it.

Brow 1980 Volumizing Pomade | $24

Color: Brown
My Rating: 10/10

In 2001, I got my first pair of tweezers and removed the lower half centimeter of my eyebrows. And I have been in recovery ever since. 

Being an art school kid has benefitted me on the eyebrow front: I can draw in some convincing brows using almost anything from eyeshadow to eyeliner, but this takes time. I tried brow gels but kept feeling like I didn’t have enough actual eyebrow hair for the product to work properly. And then MERIT’s volumizing pomade came into my life. 

This is my favorite product of a whole new bag of favorite products. I love everything about it, from the texture and the quality of the pigment to the user-friendly wand and the ease with which mistakes could be brushed out and corrected. What I need is something that both somehow fills in my eyebrows and also makes them appear to be shaped, giving the impression of having actual physical hairs and not just accurately painted-on trompe l’oeils. And that’s exactly what this magic pomade does. 

The brown is a tint, so it isn’t opaque or sheer but a nice, translucent color that is buildable. It stays wet long enough to wipe off, smudge, or brush over to get the coloring placement exactly right. The brush is a short conical spoolie that is easy to maneuver so that you can shape along your brow and draw at the same time without going outside the lines.

The only thing I didn’t love about it was that the wand is on the long side of the tube and the product is on the short one, which is the opposite of mascara packaging. It’s like when a sink handle is screwed on backward and you have to push it away to turn on the water — everything still works, but it’s weird.

It’s possible that it actually made the application easier, because I was able to hold the wand like a pencil instead of pinching the short handle, so I am not docking points for it. 10/10, will definitely buy again.

Clean Lash Lengthening Mascara | $26

Color: Black
My Rating: 10/10

A curious thing that’s happened to me in the last several years is that I’ve become a little squirrely about mascara. I have, as you can see, large eyes, and since they are also very light, a heavy hand with mascara can sometimes make me look… let’s just say intense. Or, maybe my tastes have just changed as I’ve spent years working from home and gotten much more used to (and more fond of!) my bare face. So mascara tends to be something I only use if I’m trying to go full glam.

But occasionally, I long for a mascara that could coax my light, straight lashes out into the sunlight without necessarily making a statement. Something that would maybe suggest that my lashes might just *naturally* look that way. I found a few contenders, but they tended to crumble as the day wore on. I would have to learn how to apply mascara with a lighter hand, or just accept my tiny lil lashes just as they are.

It should come as no surprise at this point in the review, that MERIT cracked the code. Please see the below image on the left, where you can see their Clean Lash Lengthening Mascara on the left eye only for comparison. This was probably about three swipes.

It’s perfect. It glides on easily with zero clumps, and it does not require multiple applications to get a subtle, natural-looking articulation of eyelashes. They even feel soft after the mascara dries! And nothing smudges, crumbles, or melts around my eyes as the day wears on. I did a simple double cleanse with my usual routine and it was gone, nary a telltale smear on my towel.

So, at the risk of sounding redundant, this judge gives it a… why yes, another 10/10.

MERIT, just take my money. I’m all in.

Is MERIT for you?

After my Jones Road review, I realized how deeply personal makeup is. What works for me won’t necessarily work for you, and photos only tell you so much. So it’s important to take any reviewer’s comments with a grain of salt, and to understand that their skin needs might be distinct from your own. 

I am a fairly easygoing consumer — I want the product to work, and I am generally skilled enough with something like makeup (thank you art school) to adapt it to my needs, abilities, and preferences. I am happy to layer and mix products to get a better texture or color, or use a richer moisturizer for one type of concealer but skip the moisturizer before putting on a particularly thick foundation. The only time a product will languish in my vanity is if it irritates my skin or requires me to watch a YouTube tutorial to use it. 

“This is makeup that isn’t trying to transform, alter, or hide your face. This is makeup that celebrates your face, so that you look like you, but better.”

All this to say: If you are a self-identified minimalist who wants a five minute makeup routine, this is a great set. If you are looking for clean, vegan, and cruelty-free ingredients that don’t irritate your skin, these fragrance-free products fit the bill. And if all of that sounds great but the biggest thing is that you want a makeup look that highlights and complements your features, then I can wholeheartedly recommend MERIT for you. This is makeup that isn’t trying to transform, alter, or hide your face. This is makeup that celebrates your face, so that you look like you, but better. 

Personally, that’s all I’m asking for. I will definitely be purchasing these when I run out, and there isn’t really a more ringing endorsement than that.

Stephanie H. Fallon is a writer originally from Houston, Texas. She has an MFA from the Jackson Center of Creative Writing at Hollins University. She lives with her family in the Blue Ridge Mountains of Virginia, where she writes about motherhood, artmaking, and work culture. You can find her on Instagram or learn more on her website.

The post Our Editor Reviews Merit Beauty’s Signature Makeup Bag appeared first on The Good Trade.

We’ve personally tested and researched dozens of natural sunscreens — these are our editors’ top picks that are cruelty-free, clean, and effective at a range of price points.

Protecting our skin from harmful UVA and UVB rays not only prevents premature aging and sunspots—it can save our lives. According to the American Academy of Dermatology, we should be wearing sunscreen every day of the year.

With warmer, longer days in the near future, it’s essential to apply sun protection each morning — but our health should not come at the expense of animal testing. These cruelty-free sunscreen brands do not test their sunscreens on animals and many of them use vegan, natural ingredients that are good for you and good for the earth. In particular, we prefer to opt for mineral sunscreen whenever possible.

So, whether you’re headed to the beach (don’t forget your swimsuit!) or just running daily errands, lather up with one of our favorite, all-natural, ethically formulated sunscreens.

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best sunscreens that are not tested on animals, and are organic, chemical-free, and work well at a variety of prices. We update this list regularly with emerging favorites that meet the below criteria.

• NATURAL/ORGANIC | Our editors have researched and tested these sunscreens to make sure they’re made with clean, natural, and organic ingredients that are both safe and nourishing for your skin.
• CRUELTY-FREE | None of the sunscreens below are tested on animals, so you can feel good about where your sun protection comes from.
• EFFICACY | We’ve tested and researched these sunscreen brands to ensure their formulas are effective and will keep your skin sunburn-free.
• AFFORDABILITY | Natural skincare can be expensive! We’ve included brands that are accessible for a wide range of budgets.

And while you’re protecting yourself, take care of your face with these facial sunscreens and your eyes with these eco-friendly sunglasses. 😎

1. Kinfield

Natural Ingredients | Non-nano zinc oxide, sea kelp, aloe vera, rice bran extract, glycerin, sunflower extract, made without parabens, sulfates and phthalates
Eco-Friendly | Reef-safe, vegan, cruelty-free, free from marine pollutants including phenoxyethanol, benzenes & PEGs
Price | $26

Imagine a sunscreen that hydrates your skin like your favorite daily moisturizer while providing the protection and long lasting effects of a sport sunscreen. kinfield’s Daily Dew sunscreen’s got that and more! This mineral based sunscreen blends easily into skin giving you a glowy finish without streaking or melting into your eyes (goodbye burning). The elite formula not only feels and looks good on your skin, but is also 100% reef-safe. And who said the perfect sunscreen doesn’t exist?

2. Well People

Natural Ingredients | Zinc oxide, aloe leaf juice, antioxidant-rich oil complex, vitamin C
Eco-Friendly | Vegan, cruelty-free, free from parabens, avobenzone, oxybenzone, GMOs, petrolatum, and nanoparticles
Price | $26

Say hello to pregnancy-friendly sun protection from Well People! Their new EWG-Verified and cruelty-free mineral sunscreen serum with SPF 34 delivers effective, non-nano zinc oxide protection in a lightweight, blendable formula — with zero white cast. Developed by dermatologists, it’s non-comedogenic, silicone-free, and safe for sensitive skin, making it a perfect choice for all skin types. Infused with niacinamide, aloe leaf juice, and an antioxidant-rich oil complex, it moisturizes, brightens, and enhances your skin’s radiance over time — a consumer test even shows 93% of users agree their skin feels more hydrated! With an accessible price of just $26, clean sun protection has never been easier to love.

The Good Trade Partner

3. NAKED SUNDAYS

Natural Ingredients | Non-nano zinc oxide, iron oxide, watermelon extract, vegan collagen, free from oxybenzone, fragrance and mineral oil
Eco-Friendly | Reef-safe, vegan, cruelty-free
Price | $34

Formulated for all skin types, NAKED SUNDAYS prides itself in having one of the best vegan sunscreen primers with a high SPF rating. This Australian based brand offers an invisible mineral priming lotion that’s infused with vegan collagen for plumping skin and iron oxides which can help protect skin from blue light. It’s SPF 50+ so you’ll receive some of the best protection you can get! For a flawless finish, it’s recommended you apply this sunscreen primer with NAKED SUNDAYS SPF BFF brush for a flawless finish. 

4. cocokind

Natural Ingredients | Non-nano zinc oxide, blue phytoplankton spirulina maxima extract, microalga phaeodactylum tricornutum extract, rice starch, UVA + UVB + pollution protection
Eco-Friendly | Made in California using ethical labor practices, recyclable packaging, transparent sustainability practices, continuous commitment to reduce carbon footprint
Price | $25

Protect and moisturize your skin against premature aging with this mineral-based natural sunscreen by cocokind. Made with unique ingredients such as blue phytoplankton spirulina for its antioxidant properties and microalga phaeodactylum extract for pollution protection, your skin will thank you for protecting it from the sun and the elements! To make the most of your skincare, make sure you apply sunscreen as the last step in your skincare routine (before makeup) and at least 15 minutes before sun exposure for optimal protection. 

5. Supergoop

Natural Ingredients | Clean chemical ingredients, free from oxybenzone & parabens, free from synthetic ingredients
Eco-Friendly | Vegan, cruelty-free, reef-safe
Price | Starting at $15

Supergoop sunscreen fits into our daily routine—including under and over our makeup—and is always oxybenzone, paraben, and cruelty-free. You can even see the brand’s list of No Ingredients on its website! Supergoop’s mousse is quick-absorbing, water-resistant, and delivers broad-spectrum protection using clean, nourishing ingredients. The PLAY Antioxidant Body Mist is one of our faves as it offers antioxidant protection with added vitamin C, leaving your skin glowy and radiant.

6. Black Girl Sunscreen

Natural Ingredients | All natural ingredients, avocado oil, cacao oil, carrot juice, fragrance-free, paraben-free, oxybenzone-free
Eco-Friendly | Reef-safe, vegan, cruelty-free
Price | $16

Made by women of color for women of color, the beloved Black Girl Sunscreen reminds us that melanated skin needs protection, too. This natural formula includes avocado, jojoba, cacao, carrot juice, and sunflower oil for an ultra-sheer blend that won’t leave a filmy white cast. The brand also offers a sunscreen line for children too. Join 4,000+ others who give this product five stars—your skin (and your family’s!) will thank you!

7. FORAH

Natural Ingredients | Natural & certified organic ingredients, non-nano zinc oxide, organic sea buckthorn oil, organic cold-pressed golden jojoba oil, organic sweet almond oil, seaweed extract, biodynamic avocado oil
Eco-Friendly | Cruelty-free, microplastic-free, recyclable packaging, petrochemical-free
Price | $47

For a clean, everyday sunblock that nourishes your skin and protects it against sun and blue light, FORAH‘s formula is a no-brainer. This reef-safe and certified organic sunscreen is chock full of skin-soothing ingredients like sea buckthorn oil and seaweed extract that can help heal skin inflammation, promote cell regeneration and even help treat and prevent acne. Customers rave about the lightweight feel of Forah’s sunscreen that won’t leave a white case or feel greasy. We’re sold!   

Featured image is from FORAH

The post 7 Cruelty-Free Sunscreens With Natural Ingredients appeared first on The Good Trade.

We always prioritize clean skincare in our daily routines. These are our favorite organic body lotions that are moisturizing and fit for sensitive skin.

As the weather changes, so do our skin concerns — from sunburn in the summertime to the dry flakiness that comes with colder temperatures. And since our skin absorbs the majority of lotions and creams we put onto it, it’s essential to be mindful of the ingredients in our personal care products.

Why use organic body lotion?

Using organic body lotion is a great way to nourish your skin without exposing it to harsh chemicals or synthetic ingredients. Organic lotions made with natural ingredients like plant oils, butters, and essential oils, are gentler and more beneficial for your skin — especially if it’s sensitive. Plus, they often contain fewer additives and preservatives, reducing the chances of irritation or allergic reactions. To ensure your body lotion is made with clean ingredients, keep an eye out for synthetic fragrances and hormone-disrupting chemicals, like phthalates and parabens. You’ll want to avoid these.

Fortunately, we’ve found the best natural and nutrient-rich lotion formulas to solve all of our skin concerns, many of which are safe for the entire family. For nourishing skin hydration that you can feel good about all season long, keep on reading!

Our criteria:

We’ve used, researched, and reviewed clean beauty and skincare for years. These are our favorite organic body lotions that use natural ingredients and are super moisturizing. Even those with sensitive skin will find options on this list. We regularly update our guide with new picks that meet the criteria below.

• ORGANIC | We’ve selected options that use organic ingredients so you can be sure nothing was treated with harmful chemicals at any point in the process.
• NATURAL INGREDIENTS | These brands use natural ingredients like almond, black currant, and calendula to supercharge their formulas while avoiding parabens, phthalates, or artificial fragrance.
• MOISTURIZING | We’ve personally used these brands and found that their formulas are super hydrating and never harmful.

Don’t forget that cleansing and caring for our bodies pre-lotion can also help improve the appearance of our skin over time. For your best skin yet, add these natural body washes, and soft, organic towels to your body care routine. Looking for organic face lotion? Check out these natural and organic face moisturizers for every skin type.

Best Overall | Most Affordable | Best For Dry Skin

1. OSEA

Climate neutral

Cruelty free

Eco friendly packaging

Gives back

Gluten free

Subscriptions available

Vegan

Woman owned

Best For | Body butter
Features | GMO & gluten-free, hand-harvested natural ingredients, Leaping Bunny certified, vegan
Price | $54

For a nutrient-rich, natural body butter from ethically sourced ingredients, you can’t go wrong with OSEA. With plant-derived, vegan-friendly ingredients like sustainable seaweed and whipped shea butter, their Undaria Algae Body Butter will leave your skin supple, soft, and moisturized. It’s no wonder the brand was named a reader favorite in our 2024 survey!

Our Editor’s Review | “I’ve definitely noticed some of these benefits myself, especially during winter weather which, while not freezing in Los Angeles, is exceptionally dry and dehydrating on my skin. All of OSEA’s products deliver on the promise of next-level hydration and softer, more supple skin — from the face moisturizer to the body butter and oil” – Kayti Christian, Senior Content Strategist [Read our full review.]

2. 100% Pure

American made

Cruelty free

Gives back

Gluten free

Subscriptions available

Vegan

Best For | Eczema and psoriasis
Features | Natural & certified organic ingredients, vegan, cruelty-free, made in the USA
Price | $32

100% Pure’s Intensive Nourishing Balm is loaded with rich avocado and shea butter and nourishing rosehip seed oils to moisturize even the most dehydrated skin. Almond and black currant help to reduce inflammation and reduce cracking and splitting. With all these natural powerful ingredients, the formula tackles flaky skin, promotes hydration, and soothes dryness simultaneously. We’re ready to face any weather with this lotion on hand.

Customer Review | “This product helped my eczema so much! I’ve tried so many eczema products that didn’t help at all, including the toxic steroid cream I got prescribed. This and Skinfix are the two best! I prefer this because it smells amazing and feels so luxurious on the skin. I love 100% pure.” – Crystal W. (Read all reviews.)

3. True Botanicals

Cruelty free

Doctor approved

Eco friendly packaging

FSC

Made safe

Vegan

Woman owned

Best For | Anti-aging
Features | Natural & organic, biocompatible ingredients, EWG-certified, MADE SAFE, dermatologist-approved, PETA-approved
Price | $60

True Botanicals‘ anti-aging body butter is packed with essential fatty acids and antioxidants, providing deep moisture and a radiant glow. Enriched with natural ingredients like sea buckthorn oil, and kokum and tucuma seed butter, it nourishes the skin and mimics its natural lipid content for long-lasting moisture. With a luxurious formula and a calming scent of citrus and sandalwood, it transforms every moisturizing sesh into a spa-like experience. To get the most out of this body butter, be sure to exfoliate first with a sugar scrub like True Botanicals’ award-winning Pure Radiance Sugar Scrub!

Customer Review | “The best moisturizer! I can slather it on and get dressed. It doesn’t cling to my clothes, it just moisturizes beautifully. It smells wonderful, and my skin feels and look so good. Wonderful product!” – SF (Read all reviews.)

4. Weleda

B corp

Cruelty free

Doctor approved

Eco friendly packaging

Gives back

Best For | Rough skin
Features | Certified Natural by NATRUE, cruelty-free, GMO-free, ethically & sustainably sourced ingredients
Price | $20

Weleda launched a full century ago, and the brand’s best-selling product then, the Skin Food Original Ultra-Rich Cream, is still a fan favorite today. Dubbed a “savior” for dry and rough skin, you can use this multiple times a day as needed! The formula includes extracts of calendula, rosemary, and sweet almond oil for results that go deep below the surface. Even after 100 years of success, Weleda prioritizes fair trade working conditions, regenerative farming practices, and certified natural ingredients.

Customer Review | “I have very dry skin as I have gotten older. This stuff is WONDERFUL! I even purchased some for my Mom as she has similar dry skin. I’m really glad that the ingredients are safe and work so well! This is something that I will carry in my purse.” – GunnarMom (Read all reviews.)

5. cocokind

BIPOC Owned

Cruelty free

Eco friendly packaging

Gives back

Subscriptions available

Vegan

Woman owned

Best For | Multi-use
Features | Natural & certified organic ingredients, cruelty-free, vegan, eco-friendly packaging, gives back
Price | $22

cocokind finds the best in affordable and effective skincare, and the team goes the extra mile to create multi-purpose products like the Sake Body Lotion. This vegan formula uses sake extract that is rich in prebiotics to help smooth and protect the skin barrier. Sunflower oil and shea butter also help to nourish and soothe skin while sealing in moisture and improving elasticity. The fragrance-free lotion is also a natural exfoliant, delivering on multiple fronts for the softest skin!

Customer Review | “this lotion is so good. my skin has been super thirsty lately, and since having kids i’m more prone to developing calluses (feet, knees even). this lotion is the only one i’ve tried that feels like it works on a deeper level. i love the feel on my skin and i wake up in the morning with skin that feels super hydrated. i’ll continue using this for the long haul. my husband loves it, too!” – Keeley O. (Read all reviews.)

6. Alaffia

BIPOC Owned

Budget friendly

Cruelty free

Gives back

Subscriptions available

Best For | Coconut oil-based lotion
Features | ECOCERT and GMP certified, Terracycle partner, ethically traded coconut oil and coffee berries
Price | $16

For a gentle yet effective natural moisturizer, coconut oil is hard to beat, and Alaffia knows it! Their Everyday Coconut Body Lotion is made from ethically traded 100% virgin coconut oil and antioxidant-rich coffee berries. The lotion is good for dry to normal skin for daily use, moisturizing while protecting the skin barrier against the elements. We love that this affordable lotion is available at most major box stores, easy to pick up while running errands.

Customer Review | “I’ve only just received my first bottle and used a little on my dry skin, just love the gentle, fresh fragrance and it feels very soft on my skin and seems to absorb in quite well so you’re not left with a heavy, greasy feel. I’m very pleased I bought the big bottle, that should get me through the dry winter that we have here in Queensland.” – Judy (Read all reviews.)

7. Buttah

American made

BIPOC Owned

Cruelty free

Vegan

Best For | Melanin-rich skin
Features | Natural & organic ingredients, cruelty-free, vegan, made in the USA
Price | $41

All too often, effective lotions and moisturizers for melanin-rich skin are hard to find, but not anymore, thanks to Buttah’s Whipped Body Butter. Founder Dorion Renaud, a Black man, knew firsthand the difficulties in finding the right lotion for his complexion and dark spots. So, when he discovered the healing powers of virgin organic unrefined shea butter combined with nutrients, he knew he had to share the formula. Rich in vitamins A, B, and E, this lotion will melt into your skin for a radiant glow.

Customer Review | “Smells great. Has a nice unisex fragrance. I also like the texture. I recommend.” – Jacob Mark (Read all reviews.)

8. Ethique

B corp

Cruelty free

Eco friendly packaging

Gives back

Plant trees

Plastic/Pfas free

Vegan

Best For | Dry patches
Features | Certified B Corp, organic, made by co-ops, vegan, cruelty-free, carbon-neutral, compostable packaging, gives back
Price | $18

Ethique’s Sweet Orange and Vanilla Butter Block is an organic blend of cocoa butter and coconut oil made for healing the areas of skin in need of a little extra TLC (elbows, anyone?). And with its block form, it’s our go-to pick for travelers since it’s lightweight, plastic-free, and TSA-friendly. Bonus points because a tree is planted with every online order. And did we mention it smells amazing? Dry skin, be gone.

9. Plaine Products

1% for the planet

American made

B corp

Biodegradable

Cruelty free

Eco friendly packaging

Subscriptions available

Vegan

Woman owned

Best For | Refills
Features | Cruelty-free, vegan, natural & non-GMO ingredients, hypoallergenic, refillable, zero waste
Price | $30

Plaine Products’ Body Lotion is approved for sensitive baby skin, so this natural moisturizer is an excellent option for the whole family. Combining green tea, aloe, rosehip oil, and vegetable-derived squalane, this formula uses only vegan and non-GMO ingredients. It also comes in aluminum packaging (no single-use plastic here!), and you can send the bottle back for a refill once you run out. It’s good for your skin, and it’s good for the planet.

Psst! Google launched a new feature that lets you choose “Preferred Sources” — so your searches highlight trusted, values-driven outlets instead of clickbait. To add The Good Trade, tick the box beside our name. That’s it — our stories will be waiting whenever you search. Read more about it here.

The post 9 Best Organic Body Lotions With Clean Ingredients appeared first on The Good Trade.

While pregnancy is a beautiful experience, it also demands a lot from our bodies—our skin rapidly expands, we go through bouts of itchiness, and that general feeling of “tightness” becomes an everyday symptom. But instead of suffering, we can turn to a good belly oil to help calm and soothe our skin. Belly oils are made with pregnancy in mind, unlike most body oils, which don’t account for the specific conditions unique to pregnancy.

Why use belly oil during pregnancy?

Using belly oil during pregnancy is not just about hydration—it’s about protecting both you and your growing baby with the safest, cleanest ingredients possible. As your skin stretches and becomes more absorbent, what you apply topically matters more than ever. That’s why choosing a nontoxic, clean belly oil is so essential.

We love these belly oil brands that are free from synthetic fragrances, parabens, phthalates, and other harsh chemicals — clean formulations nourish our skin without exposing us or our baby to unnecessary toxins, after all! The below brands also offer rich natural oils and botanical extracts to support skin elasticity while offering peace of mind, and since pregnancy is a time of heightened awareness and care, we want our skincare to reflect that—pure, purposeful, and safe for every stage of the journey.

Our criteria:

Our team of moms has used, researched, and reviewed clean beauty and skincare specific to pregnancy for years. These are our favorite organic belly oils that use natural ingredients and are super moisturizing. Even those with sensitive skin will find options on this list. We regularly update our guide with new picks that meet the criteria below.

• MOISTURIZING | We’ve personally used these brands and found that their formulas are super hydrating and never harmful to us or our growing babies.
• ORGANIC | We’ve selected options that use organic ingredients so you can be sure nothing was treated with harmful chemicals at any point in the process.
• NATURAL INGREDIENTS | These brands use natural ingredients while avoiding parabens, phthalates, or artificial fragrance.

While you’re getting your belly rub on, check out our guides for natural prenatal vitamins, sustainable maternity clothes and best nursing bras.

1. Hatch

Best For | Quick-drying belly oil
Natural & Organic Ingredients | Sweet almond, grapefruit, & jojoba seed oils, calendula, rosemary extract, rosehip oil

Hatch’s natural skincare products are plant-derived, vegan, and free of parabens, dyes, and synthetic fragrances. The Belly Oil in particular has a whopping seven plant- and seed-based oils, including sweet almond oil for Vitamin E, antioxidant-rich grapefruit oil, and hydrating jojoba seed oil. Whether you use it on your own belly or your baby’s, we love how it effortlessly soaks into the skin without any greasy residue. Between the lightweight natural formula and the comforting scent, we can see why this is an expecting parent’s favorite.

2. Tubby Todd

Best For | Fragrance-free belly oil
Natural & Organic Ingredients | Organic fruit extracts, jojoba oil, sunflower seed oil, sweet almond oil, pomegranate extract

Tubby Todd’s Belly Oil is like a daily love note to your bump—hydrating, soothing, and totally clean. Packed with nourishing plant oils (hi, pomegranate and sunflower!), it helps your skin stay soft and stretchy without any sketchy ingredients. Plus, it’s fragrance-free and gentle enough for sensitive skin, so you can lather up with zero worries and all the glow.

3. OSEA

Best For | Belly & body oil
Natural & Organic Ingredients | Undaria seaweed, sunflower, grapefruit, & sesame oils, rice bran extract, sunflower extract

OSEA’s Undaria Algae Body Oil is an all-time favorite on The Good Trade team—and it can be used throughout pregnancy as well. Clinically proven to improve elasticity and retain moisture, this best-selling oil is perfect for your belly as your skin expands (as well as the rest of your body!). It smells heavenly yet subtle, is rich without being too heavy, and can be used on dry or damp skin. While we’re pro-stretch marks, if that’s a concern to you, some reviews praise the oil’s ability to reduce scars and stretch marks across the body. (And did we mention that purchases at OSEA are climate-neutral and cruelty-free? A win-win for everyone.) Read our full Osea review here.

4. Natalist

Best For | Hydrating belly oil that minimizes itchy skin
Natural & Organic Ingredients | Organic argan oil, organic shea butter, organic coconut oil, organic olive oil

For a hydrating and dewy oil that’s formulated to soothe your growing belly each step of the way, Natalist’s formula shines (literally). Made with simple and wholesome ingredients in the USA, this oil will leave your skin feeling smooth and supple while helping improve skin elasticity. Besides keeping your skin nourished, Natalist is at the forefront of producing quality products that are sustainable, ethically made and free of toxins and other harmful ingredients. This oil is vegan and made in a cruelty-free facility with absolutely no parabens, phthalates, dyes, or petroleum. We almost forgot to mention they are 100% plastic neutral. We’re sold!

5. Mother Mother

Best For | Face & belly oil
Natural & Organic Ingredients | Cranberry seed, pomegranate, marula, borage, & baobab oils, calendula extract

If you’re tired of getting one pregnancy-safe oil for your face and another for your body, you’re in luck: Mother Mother’s Face + Belly Oil is the two-in-one you’ve been looking for. Safe enough to use across your skin, this “everything” oil is made for expecting and new parents in mind, and at a price that won’t break the bank. Derived from 11 deeply nourishing oils—think sunflower seed and neroli oils—this blend will nourish and hydrate your skin (or your little one’s) without any greasiness or stains. Just a couple of drops from boobs to belly will go a long way here.

6. Ingrid + Isabel

Best For | EWG-verified blend belly oil
Natural & Organic | Apricot kernel oil, organic marshmallow root, organic calendula, organic rosehip, lavender, & chamomile, rose absolute
Price | $35 for 4 oz.

Ingrid + Isabel has long been made with moms and babies in mind—even the name is a testament to the mother-daughter relationship (Isabel is Ingrid’s daughter!). Verified by the Environmental Working Group for safety, the brand’s belly oil is about as safe and sustainable as you can get. Instead of worrying about whether your products contain chemicals that could harm your growing baby, you can indulge with this formula chock-full of responsibly sourced and organic ingredients. In fact, there are only seven ingredients overall (listed above), so you won’t find any fillers or fake preservatives here. Address every concern from itchiness to tightness in this magical belly oil.

7. Zoe Organics

Best For | Organic belly butter
Natural & Organic Ingredients | Organic shea butter, organic coconut, rosehip, & avocado oils, rosemary & calendula extract, essential oils

If you’re not a fan of belly oil, you may love Zoe Organics’ Belly Butter instead (though the brand does offer a Belly Oil as well). Formulated of 100 percent organic ingredients, this concentrated and waterless blend can be used from pregnancy through postpartum as a hydrating treatment. If you’re open to scents, this one smells divine thanks to the ylang ylang and sandalwood essential oils—sensual and soothing but not overbearing. If you decide to pair the belly oil and butter together, the team recommends the belly oil first and the butter after. A calming and conscious ritual for every stage of pregnancy.

The post 7 Pregnancy-Safe Belly & Body Oils (2026) appeared first on The Good Trade.

This review is not sponsored and contains the author’s personal experience. The Good Trade was gifted this product. The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

I recently saw a trending Tweet in which a woman asked the Twitterverse one thing they wished they had known before turning 30. “Skin care,” read the majority of responses. “Invest in skin care. And don’t forget your neck!” It took me nearly 30 years, too, to finally become religious about a daily skincare regimen. Before that, I spent too many nights forgetting to wash my face or, worse, slathering up with toxic “cleansers” that left my skin anything but clean or clear. Even in my 30s, it’s been a struggle to find one brand or regimen that I can truly count on. After trying most of the “clean” skincare products at Target and spending too much money on buzzworthy collections, I’ve learned that what works best for me is twofold.

“I need formulas I can trust — ones that make my skin feel nourished and cared for — with truly clean and effective ingredients.”

First, I need simplicity in the number of products I have on my vanity. Too many products feel overwhelming, and I end up skipping them altogether. I also need gentle ingredients, as harsh chemicals irritate my skin. While I enjoy using a mask or red light device once a week, I need simple staples I can confidently reach for in the morning and before bed. Most of all, I need formulas I can trust — ones that make my skin feel nourished and cared for, with truly clean and effective ingredients.

Enter OSEA (pronounced Ohhh-Seee-Uhhhh), the skin and body care brand I’ve been using (and loving) religiously for the past few years. Founded by Jenefer Palmer in 1996 and based in Malibu, California, the team there has been creating “clean, seaweed-infused skincare that respects the natural world and makes skin look and feel its absolute best.”

That’s right — seaweed is the star ingredient in OSEA Malibu products. “Seaweed is a naturally rich source of vitamins, minerals, amino acids and antioxidants,” says Palmer in an interview with Credo Beauty. Benefits range from firming skin to moisturizing and protecting it from pollutants.

“Benefits (of seaweed) range from firming skin to moisturizing and protecting it from pollutants.”

I’ve definitely noticed some of these benefits myself, especially during summer weather, which, while gorgeous in Los Angeles, is exceptionally dry and dehydrating on my skin. All of OSEA’s products deliver on the promise of next-level hydration and softer, more supple skin — from the face moisturizer to the body butter and oil (reviewed in detail below).

Additionally, OSEA is firm in its commitment to sustainability and environmentally friendly packaging. Shipping is plastic-free, and the majority of products come in glass bottles; they even offer a recycling program option for LA locals to return their empties and receive credit toward new products.

Most notably, OSEA’s formulas are incredibly gentle. Forget artificial dyes, synthetic fragrances, nanoparticles, or heavy metals. Everything is science-formulated with safe, vegan, gluten-free, and nature-forward ingredients, though this doesn’t mean a compromise on efficacy. OSEA uses active ingredients at clinically validated levels, and the team conducts clinical and sensory testing to prove it.

“Everything is science-formulated with safe, vegan, gluten-free, and nature-forward ingredients — though this doesn’t mean a compromise on efficacy.”

Now, for the actual products. This isn’t a complete list, but a few of my favorites and the brand’s bestsellers. OSEA was also a reader-favorite brand in our 2024 survey.

To find the OSEA products that will work best for you, take their skincare quiz here.

Ocean Cleanser ($48)

This is my go-to gel cleanser every morning! The light citrus notes help wake me up and offer a boost of energy. Two to three small pumps are plenty to cover my neck and face and gently exfoliate my skin. My face always feels refreshed and soft after just a few minutes of this.

Key ingredients include undaria seaweed (rich in antioxidants and nutrients), bentonite (to unclog pores), and a blend of jojoba and sesame oils for added moisture.

Seabiotic® Water Cream ($54)

I was skeptical about this product’s claim to deliver 72+ hours of deep hydration, but it’s a real winter hero. This moisturizer is both weightless and extra moisturizing all at once, and I find myself touching my cheeks throughout the day, amazed by how soft they feel. It’s also free from fragrances or oils, so it doesn’t irritate my skin (or eyes) or leave my face feeling greasy. I use this after the cleanser for a simple morning routine.

Key ingredients include undaria seaweed (rich in antioxidants and nutrients), squalane (weightless moisture), bisabolol (soothes dry skin).

Red Algae Clarifying Mask ($48)

This pink algae mask puts me in such a good mood. I use it like clockwork on Sundays. Is it the warm color? The fresh minty scent? The clean ingredients? There isn’t anything not to love about this formula. It clarifies and decongests pores while offering a gentle tingle, making me feel like it’s working!

Key ingredients include bentonite (a natural smectite clay to draw out impurities), trio of sustainably sourced red seaweeds (mineralizing and nutrient-rich).

Hyaluronic Acid Body Serum ($48)

I wasn’t sure a body serum could really make a difference, especially one that promises deep hydration with hyaluronic acid, but this Osea body serum surprised me. It feels light and silky on my skin but somehow delivers intense moisture that lasts all day without feeling sticky or heavy. I’ve noticed my skin looks smoother and more radiant, especially on my arms and legs. I like to apply it right after showering for a simple, refreshing boost!

Key ingredients include hyaluronic acid (for deep hydration), seaweed extract (rich in minerals and antioxidants), and jojoba oil (for smooth, balanced moisture).

Salt of the Earth Body Scrub ($48)

Historically, I’ve been one to focus all my skincare efforts on my face, leaving my limbs sad and dry in the winter months. That is, until I began using some of OSEA’s body care products. This body scrub is perfect for use in the shower or bath, or on your hands for added softness. It doesn’t feel harsh or abrasive on my skin; rather, it’s soft, velvety, and a bit like sugar. It truly melts. Oh, and it smells like a spa.

Key ingredients include red clay, shea butter, and a combination of New Zealand solar salt, pink Himalayan sea salt, and Red Hawaiian sea salt.

Dream Night Serum with Bio-Retinol ($88)

Aptly called Dream Night Serum, this serum is truly a full exhale for the skin. It glides on like silk and gets to work overnight, softening the appearance of fine lines and smoothing out the delicate skin around my eyes, especially those early crow’s feet that seem to deepen with every late night. By morning, my skin feels firmer, more even, and visibly refreshed, like I actually got a full eight hours. There’s no dryness or irritation—just calm, nourished skin that looks subtly lifted. I apply it after cleansing and before moisturizing, letting the formula do its thing while I sleep.

Key ingredients include red seaweed (reduces the look of wrinkles and improves skin smoothness), a bio retinol alternative (to visibly reduce wrinkles without sensitivity), and firming peptides.

Undaria Algae Body Oil ($52)

I’ll be honest: I was skeptical about all the praise for this body oil. I’ve tried other body oils, which always stain my sheets and leave my skin greasy. Not this one, though. OSEA’s body oil absorbs quickly and, after application, it only takes a few moments for my skin to dry and become soft to the touch. I’ve used this almost daily to hydrate my parched skin during the winter months.

Key ingredients include Undaria Algae (soaked in barrels of oils to infuse the vitamins and minerals), White Lupin (Flower), and botanical oil blend (replenishes moisture).

Hyaluronic Lip Booster $28

Don’t let the minimalist tube fool you—Hyaluronic Lip Booster is like a tall glass of water for your lips. From the first swipe, it delivers a burst of juicy mango-mandarin aroma that’s both uplifting and subtly tropical. The formula smooths fine lines (even those pesky vertical ones), plumps without the sting, and leaves lips feeling soft, not sticky. I use it alone for a healthy sheen or over lip color for a dewy finish.

Key ingredients include hyaluronic acid (for deep hydration and volume), sea fern (for fuller lips), and meadowfoam sea oil (nourishes and conditions).

Sea Minerals Mist ($18+)

I love a good misting product. And this one is perfect for mid-day hydration or packing along in my gym bag. It’s cooling, refreshing, and leaves my face with a dewy glow. The perfect winter pick-me-up. In the summer months, I’m going to take OSEA’s recommendation and store chilled for heat relief.

Key ingredients include Undaria Pinnatifida extract, Dead Sea salt, aloe vera leaf juice, and chlorophyll.

Vagus Nerve Pillow Mist ($38)

Saving the best for last, this is my favorite product from OSEA — but only by a little because I love, love, love everything from this brand! Still, the pillow mist is a scent I dream about throughout the day until it’s time for bed. As for how it works, the vagus nerve activates the body’s relaxation response and helps regulate stress. The mist helps with sleep and creates a calming environment — I use it often for naps too, or when I just need help relaxing. Two spritzes are plenty, meaning the bottle literally lasts forever. This also makes for a wonderful gift.

Key ingredients include a blend of calming oils (lavender, rosemary, lime, and more).

Learn more about OSEA and see the entire collection of skincare and body care products on the website. Also, note that many items are sold in sets or bundles for added savings. For the products you love most, you can also subscribe and save 10%!

The post We Review OSEA’s 2026 Skincare Collection appeared first on The Good Trade.

I’ve personally tested and researched dozens of clean beauty brands — these are my favorite natural and nontoxic face moisturizers with notes from wear.

When it comes to a natural skincare routine, hydration is our highest priority. This is true whether we’re experiencing dry and dull skin from winter weather or feeling the effects of the hot summer sun. Lathering up in protective creams that nourish our skin and rejuvenate our complexions is one of life’s small pleasures. That’s why I’m thrilled to share our favorite editor-tested and approved natural face moisturizers made with organic ingredients that truly deliver. 🧴

So, what does face moisturizer actually do?

Most moisturizers work through a combination of hydrating the surface layers of your skin and trapping in moisture and nutrients. (Yes, that means applying moisturizer to damp skin is more effective!) Moisturizer can have other unexpected benefits, like helping with acne, since it stops the need for oil production. Curious how face moisturizers compare to serums and face oils? Serums have more active ingredients that are water-based — the small molecules in serums mean they rapidly absorb and penetrate deeply into skin. Face oils have larger molecules and a slower absorption rate, so they’re good for sealing in other products and giving you that glow. Moisturizers are more for sealing in water and protecting your skin barrier. They’re great to use on their own after a cleanser — but you can also use all three products in this order: Serum, moisturizer, and then face oil.

Why choose a nontoxic face moisturizer?

Going for a nontoxic face moisturizer is like quenching your skin with all the good stuff and none of the junk. Nontoxic and natural ingredients like organic shea butter, aloe vera, and plant oils keep your skin happy and hydrated without any irritating and unnecessary chemicals that can throw your skin off (or cause an allergic reaction). Plus, it’s a win-win for both you and the planet because nontoxic moisturizers often use eco-friendly ingredients that are easy on the environment. And let’s not forget the long-term benefits – by ditching the toxic stuff, you’re setting yourself up for healthier skin and overall wellness down the road. 

What ingredients should you look for in a natural moisturizer?

All good moisturizers contain three types of ingredients. Humectants draw in and retain water — some of our favorites in this category are hyaluronic acid and glycerin. Occlusives give skin a protective outer layer that seals in water to reduce evaporation. Petroleum jelly, beeswax, and coconut oil are all great occlusives, but these can be too heavy and comedogenic for some — we like more universal occlusives like shea butter and triglycerides. Lastly, moisturizers need emollients to blend it all together and to smooth and soften the look and feel of skin. Common emollients are ceramides, squalane, jojoba oil, amino acids, lipids, vitamin E, and dimethicone. We also like to stay away from common irritating ingredients like fragrance and essential oils.

How do I know that my skincare is clean?

When shopping for skincare and body care products, we love using informative, non-partisan online resources that break down each ingredient so you can see what might be problematic. INCIdecoder takes you ingredient by ingredient for practically any skincare product. And if you want to know more about a specific ingredient, we like the EWG (Environmental Working Group) website — they even have handy “dirty dozen” and “clean fifteen” ingredient lists.

“Clean” or “natural” are somewhat arbitrary words when it comes to beauty products since they’re unregulated. But as a rule of thumb, we like to check individual ingredients to make sure they’re not potentially harmful, and support brands with transparent sustainability specs. We keep an eye out for third-party sustainability certifications like B Corp, EWG Verified, USDA Organic, Made Safe, and Fair Trade. 

We think about packaging, too — the FSC certification means a product’s cardboard box was made with sustainably harvested wood, and we’re always prioritizing glass or aluminum over plastic packaging, which isn’t as easy to recycle and breaks down into microplastics.

Our methodology & criteria:

The Good Trade was sent these 11 face moisturizers for review and I personally tested them all for their texture, absorbability, and hydrating capabilities as someone with normal-dry skin. To test the moisturizers below, I applied each one at least four times total — twice as part of my morning routine and twice at night, keeping everything else about my routine (cleansers, serums) the same. Some were definite lighter, daytime creams that went well under makeup, while others were richer and better for nighttime — and some fell somewhere in between.

For context, I have combination, acne-prone skin that tends to feel dry, while my T-zone gets oily throughout the day. My skin isn’t particularly sensitive, and I lean towards lighter products during the day and heavy creams at night to combat my retinoid-induced dryness. From lightweight creams to thicker balms, I rated the texture of each product from 1-10, with lighter being on the lower end of the scale and richer textures on the higher end.

• NONTOXIC | These clean face moisturizers are made with high-quality ingredients, including organic and nontoxic additions that won’t irritate your skin and will keep it in its best state, naturally.
• HYDRATING | After testing each of these face moisturizers, I can confirm each will deliver nourishing and vitamin-rich moisture that’s suitable to your skin type for that all-day glow! ✨
• AFFORDABLE | Clean beauty can get pricey, so I’ve made sure to showcase some of my favorite face moisturizers from ethical and eco-friendly brands that are budget-friendly.

I’m confident there is something for everyone on the list. Let us know your favorites in the comments. And if you’re on the hunt for other natural beauty recommendations, check out our guide to organic makeup and organic skincare products.

Table of Contents

Best Overall: OSEA
Best for Dry or Mature Skin: RMS
Best for Sensitive Skin: Ilia
Best Affordable Option: Cocokind
Best for Acne-Prone Skin: Jones Road
Best for Normal/Dry Skin: YSE
Best for Purchasing IRL: Three Ships
Best Makeup Primer: Ere Perez
Best Luxe Option: Kora
Best Functional Ingredients: Ursa Major
Best for Combination and Oily Skin: 100% Pure

1. OSEA

Climate neutral

Cruelty free

Recycled materials

Vegan

Woman owned

Best for | Our overall favorite
Skin type | Normal/dry
Texture | 7.5

It’s no secret our editors (and readers!) are obsessed with OSEA (read our full OSEA review here). And the Atmosphere Protection Cream is just another favorite essential in our bathroom cabinet. It smells like lavender and clary sage and is made with plant-derived ingredients like seaweed and shea butter. The vegan moisturizer is also in antioxidants and protects the skin from environmental pollutants. We love the pump bottle for application and the lightweight, silky finish. OSEA is Climate Neutral Certified and delivers its skincare in recyclable packaging.

Our Editor’s Review | “Osea has been a TGT fave for years, and for good reason. Their formulations have fantastic UX — that’s the major difference between drugstore and higher end creams, I’ve found — with gorgeous textures and packaging that’s just as nice. The advanced protection cream was all that and more. It’s rich, refreshing, and hydrating without feeling too heavy (it works for both day and night, though it reads more like a night cream), it’s great at barrier restoration, it’s has a super subtle floral scent, and it’s stamped with the National Eczema Association Seal of Acceptance. It’s formulated with lipids, amino acids, plant-based retinol, turmeric, and Osea’s signature seaweed — plus their signature frosted glass packaging.”

Shop Osea

2. RMS

Cruelty free

Natural materials

Subscriptions available

Vegan

Woman owned

Best for | A nourishing night cream
Skin type | Dry/mature
Texture | 9

Founded by makeup artist Rose-Marie Swift, RMS has been one of the leaders in the clean makeup space since 2009. They meticulously source the clean ingredients for their beauty products — which include super simple, apply-with-your-fingers products like liquid eyeshadow, cream lip to cheek product, and tinted SPF. They’ve branched out into the skincare space, too, with a handful of equally elegant, uncomplicated products like cleansing balm, kakadu oil, and a satisfyingly rich yet non-greasy Kakadu Luxe Cream.

Our Editor’s Review | “RMS’s Kakadu Luxe Cream is my ideal night cream. It has a slightly thicker texture than Osea’s — owing to its shea butter, which my skin loves — but still sinks in with a silky, non-greasy finish and had me waking up to noticeably hydrated skin in the morning. A little goes a long way, too. It’s enhanced with niacinamide, plant-based peptides, and kakadu plum oil (rich in vitamin C), and it comes in a beautiful light pink glass jar that looks great on my vanity to boot.”

Shop RMS

3. Ilia

1% for the planet

Cruelty free

Eco friendly packaging

Subscriptions available

Vegan

Woman owned

Best for | Calming & soothing
Skin type | Sensitive
Texture | 6

A TGT favorite for several years now, Ilia blurs the line between makeup and skincare with beautifully (and sustainably) packaged products. “…Not every natural ingredient is good for the skin, nor is every synthetic bad,” according to the brand’s ethos, which has led them to creating some pretty innovative hybrid makeup/skincare products like their iconic skin tint and an eye cream with a subtle shimmer. The brand is Leaping Bunny certified and committed to 1% for the Planet, too.

Our Editor’s Review | “Ilia has a new barrier cream I had been eyeing — and was super excited to try. It was lighter than I expected, reading more like a nourishing day cream than a rich night cream — although it would make a perfect night cream if you prefer something lightweight and refreshing. Also unscented and stamped with the National Eczema Association Seal of Acceptance, it’s a bit lighter than Osea’s cream. It still has a calming, deeping hydrating finish, boosted with soothing colloidal oatmeal and nourishing shea butter.“

Shop Ilia

4. cocokind

BIPOC Owned

Budget friendly

Cruelty free

Recycled materials

Vegan

Woman owned

Best for | Affordable daytime moisturizer
Skin type | Combo/oily
Texture | 3.5

If you’re dealing with dry, rough patches from the weather, you’ll want to check out cocokind’s Texture Smoothing Cream. Our editors love this affordable plant-based moisturizer with organic ingredients like celery superseed complex and hydrating squalane. The face cream helps reduce enlarged pores and smoothes skin texture. We love snagging a jar while on a Target run for lightweight moisture that soaks right in. Cocokind is cruelty-free, uses recyclable packaging, and makes products in the USA.

Our Editor’s Review | “We love Cocokind for its affordable formulations and super transparent specs — each product gives you a detailed ingredient and carbon footprint breakdown — and their electrolyte water cream is one of their newer products. It has a calming, lightweight feel that kept me hydrated all day and worked well under makeup. While it was more hydrating than I was expecting, it wasn’t thick enough for nighttime use. But it’s a fantastic summertime day cream for my combo skin, with electrolytes like sodium PCA and zinc PCA that balance hydration and control shine. For a super nourishing night cream, I’ve been using (and loving) the brand’s polypeptide cream for years.”

Shop cocokind

5. Jones Road

Cruelty free

FSC

Woman owned

Best for | Lightweight, gel-like moisturizer
Skin type | Oily, acne-prone
Texture | 3.5

Jones Road, Bobbi Brown’s skincare line, reimagines what skincare can be with simple, effective formulations and attractive glass packaging to boot. Brown created the brand with the goal of simplifying makeup application — formulations shouldn’t be difficult to master, and they should work on all skin types and tones. They follow guidelines more stringent than the EU for their clean formulations, and while they specialize in makeup products, they also do a line of streamlined, unfussy skincare in glassy packaging.

Our Editor’s Review | “Jones Road’s oil-free moisturizer is a fantastically simple day cream option. It comes in a glass pump jar, has a super lightweight, gel/cream texture that still left my skin feeling hydrated, and is formulated with brightening niacinamide. But it probably wouldn’t be nourishing enough during the driest winter months. But if you have super dry skin, Jones Road’s miracle cream is for you, with that thick finish my skin craves during dry winter months (although fellow acne-prone folks, I wouldn’t rec using this every day). Solid in the jar, the product has lots of shea butter and melts down when you warm it in between your fingers — it finishes greasy and nourishing like Weleda’s Skin Food, one of my favorite products of all time.”

Shop Jones Road

6. YSE

Cruelty free

FSC

Woman owned

Best for | Thick cream that feels weightless
Skin type | Normal/dry
Texture | 8

YSE Beauty — pronounced “wise”— is supermodel and actress Molly Sims’ skincare brand. The brand was created for women (especially Gen Xers!) seeking effective, uncomplicated skincare solutions targeting concerns like hyperpigmentation, uneven skin tone, dryness, and other common effects of aging. Designed to be trend-free, stress-free, and easy to use, catering to women who want results without a complicated regimen — and you know they come by it honestly, if you’ve checked out the founder’s morning routine!

Our Editor’s Review | “I loved the texture of YSE’s Xtremely Rich moisturizer. Its buttery, plush, thick feel melted down on contact with my face to leave a dewy, almost weightless finish — the perfect rich cream for someone with dry skin who doesn’t like the feeling of a heavy moisturizer. Its squalane, hyaluronic acid, and ceramides help hydrate and repair skin from the outside in, leaving your skin feeling smoother and glowier both on application and over time.”

Shop YSE

7. Three Ships

Cruelty free

Vegan

Best for | Easy to find in person
Skin type | All skin types
Texture | 6

Another brand on the more affordable side, Three Ships can be found in stores like Credo and Whole Foods, plus they’re B Corp and EWG certified. Their clearly labeled, down-to-earth products are designed to eliminate the need for a 12-step skincare routine — and they’re all dermatologist tested, sustainably sourced, and vegan friendly. The brand specializes in skincare (no makeup for now), and we love how they separate their products by skin type and by benefit, for super easy shopping.

Our Editor’s Review | “Three Ships’ Radiance Grape Stem Cell + Squalane Ultra-Hydrating Cream is more lightweight than the name makes it sound. (And I love being able to pick a product up rather than get it delivered!) It hits that sweet spot between light enough to wear under makeup during the day, but heavy enough to work as a night cream, too, deeply hydrating with a blend of glycerin, squalane, shea butter, and rosehip oil. While its plastic packaging isn’t ideal, it’s part of what keeps it so affordable and easy to recycle — and it has a pump top so you don’t have to dip your fingers in.”

Shop Three Ships

8. Ere Perez

BIPOC Owned

Cruelty free

Eco friendly packaging

Gluten free

Natural materials

Soy free

Vegetarian

Woman owned

Best for | All purpose moisturizer
Skin type | Normal
Texture | 5

This boutique Australian beauty brand with transparent sustainability specs was started by Ere Perez, who emigrated to Australia from Mexico and combines both of her identities in this makeup, skincare, and beauty tool line that prioritizes powerful natural ingredients and easy-to-use formulations. Their skincare products each emphasize a different effective botanical — like papaya, grape water, or moringa — and you can use the locator on their website to find a store near you that carries their products.

Our Editor’s Review | “I can’t lie — I loved this moisturizer’s butter-yellow packaging almost as much as I loved its texture that’s plumping, refreshing, and light. The moringa all-beauty creme is that perfect all-purpose, non-irritating moisturizer that does well on my skin any time of day — and I think would work for all skin types in all season. It provided a dewy finish on bare skin and priming well for makeup, too. It has a light, fresh scent that smelled a little bit like cleaning products to me, but not enough to make me want to stop using it. Just beware if you’re super sensitive to scent.”

9. Kora

Climate neutral

Cruelty free

Woman owned

Best for | Luxe packaging and scent
Skin type | Combo/oily
Texture | 4

Not only are Kora’s products certified organic — they also don’t compromise on effectiveness or user experience. They have luxe-feeling packaging, subtly refreshing scents, and beautiful textures, too, so it’s no wonder they’ve been racking up beauty awards lately. The Climate Neutral certified skincare line comprises everything from mists to SPF to body care, and many of their products — including moisturizers — come in refillable packaging to reduce plastic waste.

Our Editor’s Review | “I love how luxurious Kora’s textures, scents, and packaging feels. Their active algae lightweight moisturizer that, while light and gel-like, is impressively moisturizing and sat well under makeup, calming with ingredients like aloe and cica. Kora also makes a turmeric glow moisturizer has a decadent texture that left my skin feeling cocooned and nourished (it’s more of a night cream) with a delicious mint and lemon scent to boot. It’s packed with aloe, rosehip oil, turmeric, shea butter, and plenty of other botanical oils along with lactic acid and lactobacillus to increase ingredient absorption. Acne-prone or sensitive skin types, I’d exercise caution with both of these products — while my skin was just fine, they both contain potentially irritating essential oils.”

10. Ursa Major

B corp

Cruelty free

Family owned

Recycled materials

Vegan

Best for | Functional ingredients
Skin type | Dry/mature
Texture | 7.5

Ursa Major is a certified B corp making natural and organic skincare essentials with nature’s very best ingredients. The Fortifying Face Balm — which is vegan and made in the USA — includes organic aloe leaf juice, sunflower & carrot seed oils, and willow bark extract. We love how light and weightless it feels on application and how it reduces redness, hydrates our skin, and smells like a spa. The pump feature makes it easy to apply on the go too. Ursa Major is plastic-negative, gives back to environmental causes, and ships products. sustainable packaging.

Our Editor’s Review | “Ursa Major’s Golden Hour Recovery Cream has the dreamiest texture — it’s rich and buttery, but sinks into skin on application without feeling super greasy or heavy. Designed to be used both morning and night, the cream utilizes the power of botanical actives, like sea buckthorn oil that’s rich in fatty acids, blackcurrant that has vitamin C, and calendula for soothing. (The botanical ingredients give it a gorgeous floral and woody scent, too). While I’m in love with the cream’s texture, scent, and glass packaging, it gives my skin the subtlest stinging sensation on application, so I wouldn’t rec this for sensitive types.”

Shop Ursa Major

11. 100% Pure

American made

Climate neutral

Plant trees

Vegan

Best for | Lightweight plant-based moisture
Skin type | Combo/oily
Texture | 3

Our editors love this tiny but mighty tube for hydration on the go! The Restorative Sea Culture Extra Riche Créme from 100% Pure combines nutrient-rich sea minerals, vitamins, and oils for skin that glows — especially for faces with skin on the drier side. It’s vegan and mostly organic, as well as made in the USA. As for smell, the floral scent profile reminds us a bit of warm sunshine on those first spring days. Divine! Read our full 100% Pure review here.

Our Editor’s Review | “The brand 100% Pure has a solid lineup of natural, plant-based moisturizers, but my favorite one that I tried was their mushroom peptide moisturizer. It has a thin texture with a lightweight finish, but still felt nourishing between its hyaluronic acid, squalane, glycerin, and botanical oils — and it has niacinamide and naturally occurring peptides, too. Its name comes from its blend of extracts from 11 different mushrooms (chaga, lion’s mane, and reishi, to name a few), and its no-frills formulation is full of simple, easy-to-read and pronounce ingredients.”

Natalie Gale is a Boston-based freelance journalist. Since 2022, she has been reviewing the top sustainable home, wellness, fashion, and beauty products, sharing her honest opinion on the best finds. When she’s not writing about art, food, or sustainability, you can find her biking to the farmers’ market, baking, sewing, or planning her next Halloween costume. Say hi on Instagram!

Psst! Google launched a new feature that lets you choose “Preferred Sources” — so your searches highlight trusted, values-driven outlets instead of clickbait. To add The Good Trade, tick the box beside our name. That’s it — our stories will be waiting whenever you search. Read more about it here.

The post 11 Best Nontoxic Face Moisturizers (Editor Reviewed) appeared first on The Good Trade.

For dry or cracked lips, keeping natural lip balm in our pockets and purses is a must at all times. You never know when you’ll need it — for chapped lip relief, a pop of color, kisses, or more! We’ve rounded up the best natural lip balms below, both for their natural and yummy-tasting ingredients and because they leave our lips feeling supple and soft.

Ready to moisturize, soothe, and heal your own lips? The brands included on this list prioritize natural and organic ingredients, mindful brand ethics, and are affordable, too. Grab one of these organic lip balms, and you’ll be ready to take on any weather (or kisses!) that come your way. 😘

And while your lips are living in luxury, treat the rest of your face with these organic eye creams and face masks.

1. Meow Meow Tweet

Cruelty free

Eco friendly packaging

FSC

Fair trade

Plastic/Pfas free

Subscriptions available

Vegan

Natural Ingredients | Certified organic and fair trade ingredients, olive oil, coconut oil, cocoa seed butter
Price | $10

Meow Meow Tweet’s vegan lip balms are the multipurpose moisture sticks we keep on us at all times. The blend of olive, coconut, rosemary, peppermint, and eucalyptus oils in each formula means it’s not just good for your lips — it’s also a savior for dry hands, elbows, or anywhere else that needs a little loving. The ingredients aren’t just organic but fair trade, as well! Nourish those dry lips knowing you’re looking and doing good.

2. Well People

Budget friendly

Cruelty free

FSC

Fair trade

Vegan

Natural Ingredients | EWG-verified ingredients, 1% plumping peptide complex, 2% smoothing sesame seed complex, murumuru butter
Price | $14

For a pregnancy friendly lip treatment that reveals pouty, plump lips, Well People‘s new Peptide Lip Balm is a must-have. This EWG-verified gloss is made without toxic ingredients like phthalates, parabens and triclosan and is dermatologist-developed, ensuring it’s formula is one that truly delivers results and peace of mind for your skin health. The combination of Well People’s plumping peptide complex, smoothing sesame seed complex, and murumuru butter all work in conjunction to repair and rescue parched lips, while adding a tinge of juicy color. For a lip treatment that blends nontoxic skincare and makeup — look no further than this all in one simple, easy-to-squeeze tube.

3. Juice Beauty

Cruelty free

Eco friendly packaging

Recycled materials

Subscriptions available

Vegan

Woman owned

Natural Ingredients | Chemical-free zinc oxide SPF, candelilla wax, sustainably sourced organic cocoa butter
Price | $12 for three lip balms

Juice Beauty doesn’t just want to keep your lips soft — they want to keep your lips safe. These SPF 8 lip moisturizers in particular, are the perfect option for chemical-free sun protection. They’re made with organic sunflower and coconut to hydrate, vitamin E to nourish, and mineral zinc oxide to protect. Since it comes in three tints, you can add a little color to your cheeks or eyes, too. Effective and protective!

4. cocokind

BIPOC Owned

Cruelty free

Gives back

Vegan

Woman owned

Natural Ingredients | Certified organic ingredients, organic coconut oil, organic matcha tea powder, organic shea butter
Price | $9

Did you know that matcha has antioxidant properties that can keep your skin nourished when facing the elements? That’s why we love cocokind’s mymatcha stick (available online or at Target) for all-over moisture. With a new vegan formula, this stick is crafted with quality natural ingredients including organic coconut oil, organic shea butter, and organic matcha tea powder sourced from Japan. Use it on your lips, cheeks, or under your eyes for ultimate hydration. Apply liberally!

5. Poppy & Pout

Cruelty free

Eco friendly packaging

Recycled materials

Natural Ingredients | Eco-friendly & natural ingredients, coconut oil, beeswax, essential oils
Price | Starting at $15

Poppy & Pout natural lip balms look great on your shelf and feel even better on your lips. This Idaho Falls-based lip balm brand has been hand making their all-natural lip care products since 2014, meaning they know a thing or two about good lip balm! Available in singles and sets, there are a variety of flavors to pick from (with some sets even featured on Oprah’s favorite things!). We love that these moisture-filled balms not only look adorable, but also come in cardboard tubes making them easy to recycle when finished. Be kind to your lips and the planet!   

6. ILIA

1% for the planet

Cruelty free

Gluten free

Subscriptions available

Woman owned

Natural Ingredients | Cruelty-free ingredients, salicornia (sea succulent), rosehip seed oil, shea butter
Price | $28

If you’re looking for a lip balm that not only conditions your lips but delivers a beautiful natural looking color, ILIA has your answer. Its Balmy Tint Hydrating Lip Balm provides smooth cushioning on your lips, with buildable rich color that intensifies with each swipe. Made with nourishing natural ingredients like salicornia which is great for boosting hydration, this lip balm will smooth out any fine lines for that perfect pout. ILIA’s Balmy Tint works great for that no-makeup makeup look. It’s no wonder it’s a cult-classic!

7. Burt’s Bees

Cruelty free

Gives back

Recycled materials

Natural Ingredients | 100 percent natural & paraben-free ingredients, responsibly sourced beeswax, sunflower seed oil, coconut oil
Price | $20

Burt’s Bees is changing the lip balm game with its Refillable Beeswax Lip Balm. The OG beeswax lip balm formula can now be purchased in a refillable lip balm case that’s recyclable and made to be reused over and over again! Crafted from upcycled wood, Burt’s Bees clean formula and eco-friendly packaging will nurture your lips while reducing waste in our landfills. Each product comes with an extra refillable lip balm so you’re stocked ahead — and when you’ve run through both, simply purchase a balm refill and you’re ready to go. Keep it sustainable!

8. Primally Pure

American made

Eco friendly packaging

Woman owned

Natural Ingredients | Organic & fair trade ingredients, coconut oil, beeswax, cocoa butter, mango seed butter, grass-fed tallow
Price | Starting at $6

Primally Pure makes nutrient-rich lip balms that offer long-lasting hydration in five natural, delicious scents — cocoa, creamsicle, grapefruit, lavender, and peppermint. Each balm is formulated with a few key ingredients like coconut oil for its anti-inflammatory benefits, beeswax for moisture retention, cocoa and mango butters for antioxidant protection, and grass-fed beef tallow for an extra nutrient-packed boost. Though designed to repair dry, chapped lips, this nontoxic balm’s versatile formula is also ideal for use around the eyes, cuticles, or any dry areas in need of hydration.

9. Dr. Bronner’s

B corp

Budget friendly

Fair trade

Gluten free

USDA organic

Natural Ingredients | USDA certified organic & non-GMO ingredients, avocado oil, beeswax, jojoba seed oil, hemp seed oil
Price | $4

Heal dry lips — or dry skin — with Dr. Bronner’s Organic Lip Balms. The formula for this all-in-one chapstick includes fair trade avocado oil, organic beeswax, and jojoba & hemp oils to provide relief to even the driest, most chapped lips. You can even use it on dry hands and feet, chapped chins and cheeks, or to keep your brow hairs in place! Available in four different flavors, it’s affordable at just under $4. Dry weather has met its match.

Featured image includes model Shelly Cochrane wearing shirt by Comme Des Garcons (vintage); headband by Hair of the Dog; jewelry by Apse.

The post 9 Best Natural And Organic Lip Balms For Winter appeared first on The Good Trade.

We’ve personally tested and researched dozens of natural face sunscreens — these are our editors’ top picks for organic, clean, and effective sunscreens at a range of price points.

Now that skincare has outpaced cosmetics as a beauty routine essential, we’re learning about the best possible natural ingredients that support nourished, healthy skin. Sunscreen is the cornerstone of protecting our skin from excessive sun damage. But not all sunscreen is guaranteed to be safe for our bodies or for our environment (read more about the benefits of mineral sunscreen here).

The importance of wearing face sunscreen:

Medical research highlights the importance of sunscreen as a way to protect your skin against harsh sun and elements (at all times of year). Studies also show that face sunscreen can help prevent skin cancer (melanoma) by working as a barrier against harmful UV rays. From a less scary POV: Sunscreen also helps with fine lines, sun spots, and damage to your skin. Oh, and don’t forget that it minimizes the risk of sunburn! We don’t like looking like a lobster, nor feeling like one. 🦞

Fortunately, there are dozens of brands making all-natural and eco-friendly face sunscreens that protect our health — the only issue now is choosing the one that fits our needs and budget! To help narrow it down, we’ve rounded up all-natural face sunscreens that range in price, texture, function, and SPF. Most of these are mineral sunscreens — read about the importance and benefits of mineral sunscreen here — and these products melt into our skin with ease and keep us sunburn-free during beach days, morning walks, and car trips.

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best face sunscreen that is organic, chemical-free, and luxurious at a variety of prices. We update this list regularly with emerging favorites that meet the criteria below.

• NATURAL/ORGANIC | Each of these sunscreens is made with clean, natural, and organic ingredients that are safe and nourishing for your skin.
• EFFICACY | We’ve tested and researched these sunscreen brands to ensure their formulas are effective and will keep your skin sunburn-free.
• AFFORDABILITY | Natural beauty can be expensive! We’ve included brands that are easy on the wallet so we can all benefit from incorporating a little more clean skincare into our routines.

Don’t forget to top off your sun care routine with a natural body sunscreen and our favorite sustainably made sunglasses!

Best Overall | Most Affordable | Best Zinc Without White Cast

1. Naked Sundays

Cruelty free

Eco friendly packaging

Vegan

Woman owned

Best For | Skincare with sunscreen
Natural Ingredients | Vegan collagen, watermelon extract, adansonia digitata seed extract, iron oxides, non-nano zinc oxide; reef-safe
Active Ingredient | Zinc Oxide 22.75%

This Australian brand has taken on the challenge of creating a mineral SPF line that also has your daily skincare faves covered (think vegan collagen, squalane-packed serums, and even lip oils!). With multitasking products like their Collagen Glow Mineral Perfecting Priming Lotion, you can get in your plumping collagen, hydrating watermelon extract for Vitamin C, and a tinted primer that is all infused with a 100% mineral SPF 50 that is water resistant, reef-safe, and fragrance-free. *Chef’s kiss*

Customer Review | “I find mineral sunscreens feel best on my skin, less redness and irritation. I’ve tried a lot of mineral sunscreens and most of them are either too white, too greasy for my oily skin, or the tint they‚ve added to counteract the white is too dark for my pale skin. But this one is amazing. There is zero white cast. It is a little glowy, but not excessive even on my oily skin. When you initially put it on the skin, it looks quite pigmented but quickly just melts into the skin and becomes very subtle. Plus it just looks really nice on my skin, like it had a slight blurring and smoothing effect. Please never stop making this!” – Jasmine (Read all reviews.)

2. Well People

Budget friendly

Cruelty free

Doctor approved

Fair trade

Vegan

Best For | Pregnancy-friendly sunscreen
Natural Ingredients | Antioxidant-rich oil complex, aloe leaf juice, non-nano zinc oxide
Active Ingredient | Zinc oxide 14.28%

For a sunscreen that does it all, we love the new Well People Daygleamer Mineral Sunscreen Serum SPF 34! This EWG-verified formula is packed with non-nano zinc oxide for effective sun protection — without the greasy feel. It’s silicone-free, non-comedogenic, and safe for sensitive skin, making it a perfect match for all skin types (yes, even if you’re pregnant!). Infused with niacinamide, aloe leaf juice, and an antioxidant-rich oil complex, this formula doesn’t just shield your skin — it boosts radiance, brightens, and keeps your skin feeling moisturized (93% of consumers agree!). Plus, the lightweight, blendable texture means no white cast, just an all-natural glow.🌟

Our Editor’s Review | “Well People’s Daygleamer Sunscreen Serum SPF 34 makes daily sun protection nourishing and enjoyable. The formula is lightweight, blendable, pregnancy-friendly and nontoxic, and provides added moisture as well as broad-spectrum protection. This is the only sunscreen I’ve ever regularly and gladly reapplied throughout the day — and it’s my favorite skincare product I’ve tried in years!“ – Kate Arceo, Community Manager [Read her full review.]

The Good Trade Partner

3. Vacation

American made

Budget friendly

Cruelty free

Doctor approved

Vegan

Best For | Reef compliant & dermatologist tested sunscreen
Natural Ingredients | Cucumber, white tea, aloe vera, ceramides, collagen peptides, vitamin E, hyaluronic acid, niacinamide, non-nano ZincWater™; Hawaii Reef Compliant Act 104
Active Ingredient | Zinc oxide 20.5%

Vacation’s Mineral Milk Face Sunscreen is the lightweight, streak-free solution you’ve been waiting for! Enjoy a hydrating, non-nano ZincWater™ formula that blends into a watery-milk texture with the help of Vacation’s innovative shakerball packaging. This sunscreen offers broad spectrum SPF 50 protection, is non-comedogenic, and is safe for acne-prone and sensitive skin. It’s formulated with barrier-supporting ingredients like hyaluronic acid, ceramides, and collagen peptides, along with soothing botanicals such as cucumber, white tea, and aloe vera. Free from oxybenzone, octinoxate, PEGs, and parabens, this cruelty-free and vegan sunscreen is Hawaii Reef Compliant and dermatologist tested.

Customer Review | “I was spending over $120 per bottle for a mineral spf 50 face sunscreen. I tried the mineral milk just in case, and WOW. Love the smell, love how it soaks into my skin and I’m able to wear makeup over it if I want to, and honestly, I truly love how much $$ I’m saving while getting the same protection and equal quality compared to my (former!) face sunscreen from the Dr.’s office.” – Sarah (Read all reviews.)

4. ILIA

1% for the planet

Cruelty free

Eco friendly packaging

Gluten free

Plant trees

Subscriptions available

Vegan

Woman owned

Best For | Large range of sunscreen shades
Natural Ingredients | Squalene, shea butter, aloe vera leaf juice, iron oxides, non-nano zinc oxides
Active Ingredients | Zinc oxide 12%

If zinc sunscreens often leave a white cast on your skin, ILIA’s Super Serum Skin Tint offers high-SPF protection in a wide variety of shades (30 to be exact!). Even beyond the sun protection and tinted coverage, this serum also contains hyaluronic acid, plant-based squalane, and shea butter derivatives for smooth and moisturized skin. Triple duty, indeed!

Customer Review | “I love the product!! I was skeptical but after using my different lotions on my face, putting this on my skin made it look glowy without over coverage of the product. I highly recommend you try this product if you take care of your skin & you want your skin to look natural, glowy, & flawless.” – Evelyn M. (Read all reviews.)

5. cocokind

BIPOC Owned

Budget friendly

Cruelty free

Eco friendly packaging

FSC

Gives back

Recycled materials

Vegan

Woman owned

Best For | Sunscreen with bluelight protection
Natural Ingredients | Aloe vera leaf juice, argan oil, shea butter, blue phytoplankton spirulina maxima extract, microalga phaeodactylum tricornutum extract, rice starch, non-nano zinc oxide
Active Ingredients | Zinc oxide 21%

Considering how much time we spend staring at screens these days, it’s a wonder we didn’t add this to our skincare routine sooner. cocokind’s Daily SPF 32 will do more than just protect your face from the sun’s UVA and UVB rays (using reef-safe zinc oxide); its inclusion of blue phytoplankton and microalgae will also help combat damage caused by blue light exposure, as well as shield your skin from the effects of environmental pollution. Plus, the formula’s super lightweight and non-greasy. What more could you ask for?

Customer Review | “This is the first face sunscreen that hasn’t irritated my face and gets the job done. i’ve been using it for 6 months now and i’ve seen an improvement compared to my old facial sunscreen” – Allison W. (Read all reviews.)

6. Supergoop

Cruelty free

Eco friendly packaging

Gives back

Subscriptions available

Best For | Skin priming sunscreen
Natural Ingredients | Bamboo extract
Active Ingredient | Zinc oxide 17.68%, titanium dioxide 1.33%

For a wide-range of products that blend makeup and mineral suncare, we love Supergoop. From setting powder to tinted sunscreen, you can find an easy and safe solution to simplifying your routine. We especially love their Mineral Unseen Sunscreen SPF 40, which doubles as a makeup-gripping primer!

Customer Review | “Really in love with this sunscreen, it feel so cool in my skin, and let my skin really soft. I already finished the ones I ordered and I’m restocking again because I love it.“ – ChrisH (Read all reviews.)

7. ATTITUDE

Biodegradable

Eco friendly packaging

FSC

Plastic/Pfas free

Vegan

Best For | Face stick sunscreen
Natural Ingredients |Grape seed oil, iron oxides, non-nano zinc oxide; low aquatic toxicity
Active Ingredient | Zinc Oxide 24%

A safe, sunscreen stick that is EWG certified, vegan, mineral, and with eco-responsible packaging? Sign us up! ATTITUDE‘s award-winning mineral suncare sticks are gentle on your skin and the environment. Made for kids, adults, and coming in sensitive formulas, tinted, or regular, these sticks are travel-friendly and plastic free. It’s not too early to stock up and have these ready for stocking stuffers!

Customer Review | “This was so fun and easy to use! There is no scent, and it glides onto the skin with the most beautiful shimmer! Love!” – Kenna R. (Read all reviews.)

8. Juice Beauty

Cruelty free

Eco friendly packaging

FSC

Gives back

Recycled materials

Subscriptions available

USDA organic

Vegan

Vegetarian

Woman owned

Best For | Everyday sunscreen
Natural Ingredients | SuperJuice Complex™, hyaluronic acid, vitamin C, pomegranate, mineral zinc, iron oxides
Active Ingredient | Zinc oxide 20%

If you’re looking for something simple, lightweight, and oil-free for everyday coverage, look no further than Juice Beauty. We love the organic and antioxidant-rich ingredients (including plant-based hyaluronic acid) and the fact that this moisturizer is vegan and cruelty-free. This one leaves a bit of a zinc cast at first, but absorbs into skin quickly, leaving it feeling moisturized and ready to go. And when you’re done, the packaging is recyclable!

Customer Review | “I love how this goes on my face and does not feel greasy also it rubs in well and doesn’t leave a white tint on your face. I love the scent, has a nice clean smell. It works great as I am outside all day at work. Stands up to the Florida sun. I will definitely be buying this again.” – Pam M. (Read all reviews.)

9. Kinfield

Cruelty free

Eco friendly packaging

Gluten free

Soy free

Vegan

Best For | Luminizing sunscreen
Natural Ingredients | Sunflower seed oil, jojoba oil, rosemary leaf extract, iron oxides, zinc oxide; reef-safe
Active Ingredient | Zinc oxide 20.3%

A totally reef-safe, blendable mineral sunscreen that not only won’t leave a white cast but will actually give you a glow? We are loving the luminizing face sunscreen from Kinfield. Sunglow SPF 35 is a 100% mineral, vegan sunscreen that gives you a sunkissed radiance without glitter, harsh chemicals, or anything that might harm your body or the environment. Other ingredients include nourishing jojoba oil, softening sunflower seed oil, and hydrating glycerin — no wonder our skin feels so happy after putting it on!

Customer Review | “Nice sunscreen. Light coverage to layer over serum/moisturizer. Feels good and doesn’t break me out.“ – Veronika R. (Read all reviews.)

10. Forah

1% for the planet

Cruelty free

Eco friendly packaging

Gluten free

Plastic/Pfas free

Best For | Sensitive skin sunscreen
Natural Ingredients | Purified glacier water, organic herbal blend, Fair Trade certified shea butter, non-nano zinc oxide, non-nano titanium dioxide; reef-safe
Active Ingredient | Zinc oxide 10%, titanium dioxide 7%

Forah’s ultra-hydrating and clean Everyday Mineral Sunscreen for face and body offers broad-spectrum SPF 30 protection without harsh additives. It features non-nano Zinc Oxide to safely guard against UVB and UVA rays, combined with nourishing antioxidants, soothing oils, and collagen-boosting ingredients. Perfect for sensitive skin, this sunscreen is free from preservatives, emulsifiers, silicones, and micro-plastics, ensuring a pure and effective solution for daily sun protection. Certified organic, cruelty-free, and free from GMOs, parabens, and synthetic fragrances, it’s a safe choice for both your skin and the environment!

Customer review | “ONE WORD – Awesome! This is great for my skin with fantastic protection. Thank you to FORAH and their commitment to quality!” – Michael W. (Read all reviews.)

11. Solara Suncare

1% for the planet

Cruelty free

Doctor approved

Eco friendly packaging

Subscriptions available

Vegan

Best For | Moisturizing sunscreen
Natural Ingredients | Ceramides & squalane (olive), probiotic-inspired peptides, copper peptides, non-nano, non-coated zinc oxide; avoids reef-harming ingredients
Active Ingredient | Zinc oxide 20%

Solara’s Sunscreen leaves skin feeling super moisturized and glowy even before a day in the sun. Even though it’s unscented, there’s a slight lovely fragrance from the natural ingredients, but not enough to linger (and it’s good for sensitive skin!). This EWG Verified powerhouse sunscreen is vegan, reef-friendly, cruelty-free, and even protects from blue light exposure. The recyclable packaging is the cherry on top.

Customer Review | “This product goes on easy and rubs in nicely so you don’t have a thick white layer! I was looking for a new facial sunscreen with my sensitive skin and grateful to have found this!” – Lori M. (Read all reviews.)

Psst! Google launched a new feature that lets you choose “Preferred Sources” — so your searches highlight trusted, values-driven outlets instead of clickbait. To add The Good Trade, tick the box beside our name. That’s it — our stories will be waiting whenever you search. Read more about it here.

The post 11 Best Nontoxic Sunscreens For Your Face (Summer 2026) appeared first on The Good Trade.

Our editors have personally tried the top organic, natural, and nontoxic body washes on the market — these are our favorites to leave you feeling clean and moisturized. 

Is there anything more luxurious than a nice hot shower or a long restful bath? We think not. It’s even better when you indulge with a natural body wash that leaves your skin feeling nourished and healthy without stripping it of its natural oils. Instead of using harsh chemical formulas, try using products sourced from organic ingredients.

Why choose natural, nontoxic body wash?

Natural, nontoxic body washes typically contain fewer synthetic chemicals, reducing the risk of skin irritation, allergies, and other dermatological issues, making them ideal for sensitive skin or conditions like eczema and psoriasis. By avoiding harmful ingredients like parabens, sulfates, phthalates, and synthetic fragrances, natural body washes can help mitigate health concerns such as hormone disruption and carcinogenic effects. They often include nourishing ingredients such as aloe vera, coconut oil, shea butter, and essential oils, which provide hydration and essential nutrients. Additionally, natural body washes are generally more environmentally friendly, utilizing biodegradable ingredients and sustainable packaging, therefore reducing pollution and the carbon footprint. Many of these products are also cruelty-free, aligning with ethical and humane treatment of animals.

Made with organic and natural ingredients, we’ve done the research for you to find the best chemical-free body wash formulas that are cruelty-free, vegan, and nontoxic. Whether you’re a gel, foam and loofah, or simple washcloth fan, there’s something for everyone!

Our criteria:

We’ve used, researched, and corresponded with the top clean beauty and skincare brands for years. Below, we’ve chosen our favorite natural body washes that are nontoxic, organic, and leave you feeling fresh. We regularly update this guide with emerging favorites that meet the following criteria.

• NATURAL INGREDIENTS | All of the brands on this list use sustainable and natural ingredients that are healthy, smell great, and offer functional benefits.
• NONTOXIC/CHEMICAL-FREE | We’ve chosen options that are certified nontoxic so no harsh chemicals make their way into your cleansing routine.
• CLEANSING | These are all effective and lovely to use. You’ll want to keep them as part of your daily routine for years to come.
• HYDRATING | Because of their natural and nontoxic ingredients, these body washes replenish you rather than stripping your skin of the moisture it needs. Say hello to dewy, plump skin.

Check out our guide to organic hair care brands and sustainable bath towels too, so you can spruce up your whole shower situation.

Best Overall | Most Affordable | Most Sustainable Packaging

1. 100% PURE

American made

Cruelty free

Gluten free

Vegetarian

Best For | Combo skin
Natural Ingredients | Lavender essential oil, honey, red algae, green tea, rose hydrosol
Price Range | $14 – $25

Indulge in a luxurious bath with 100% PURE. Its Vanilla Bean Shower Gel is nontoxic, 100 percent natural, and made with organic aloe, vanilla absolute, lavender honey, and Japanese honeysuckle for a sweet, aromatic scent. Instead of artificial vanilla scents you’ll find elsewhere (whether in food or fragrance), 100% Pure’s Vanilla Bean Shower Gel smells just like the real thing. It’s true vanilla bean through and through, supplemented by mineral-rich red algae and green tea for an impressive lather. Heavenly and hydrating. No matter your skin type, you’ll feel refreshed and soothed with this body gel.

Customer Review | “My skin gets very dry in the winter, and I’m always trying different body washes because soap is too drying and makes my skin so dry it itches. Even some of the so called all natural “moisturizing” body gel/wash on the market still dries me out. The 100% Pure shower gels are fabulous! They work well and leave you feeling fresh and clean, and are not drying at all. Vanilla is my signature fragrance so that one is my favorite. It smells so good. The almond is my second favorite fragrance, and both work the same.” – Heather (Read all reviews.)

2. Ursa Major

American made

B corp

Cruelty free

Eco friendly packaging

Gives back

Gluten free

Subscriptions available

Vegan

Best For | Daily washes
Natural Ingredients | Aloe, frankincense, lime peel, ginger
Price | $24

No sulfates and all the lather: Meet Ursa Major’s Citrus Riot Body Wash. If you’re a fan of suds and a deep clean, you’ll love this natural formula bringing together aloe, frankincense, lime peel, and more. With a bright citrus scent, you’ll be left with a zing and zest to take you through the day. The Citrus Riot Body Wash smells like a Moscow Mule at your favorite bar; and as we scrubbed it onto our skin, the scent transformed into a more muted mix of citrus and berries. Invigorating and with a generous foam, we felt squeaky clean post-shower. (And if it turns out it’s not for you, Ursa Major offers a 30-day guarantee for exchanges or returns.)

Customer Review | “I love the way the body wash smells. It also does a good job getting me clean without drying out my skin. Thank you!” – Beth W.

3. Nécessaire

1% for the planet

B corp

Climate neutral

Cruelty free

FSC

Subscriptions available

Vegan

Best For | Spa-like experience
Natural Ingredients | Niacinamide, vitamin A, vitamin C, vitamin E, omega-6, omega-9
Price Range | $42

Nécessaire’s vitamin-rich body wash offers the perfect combo of cleansing and skin-preserving benefits. Available in both fragrance-free and scented versions — we are big fans of the newly launched Cyprès-Citronne, a modern take on citrus — this body wash has the texture of a classic liquid body wash, but with the benefits of nourishing ingredients like niacinamide, vitamin A, C, E, and omega 6 and 9. It also easily washes away dirt, odor, and debris from your skin, even without a loofah (though if you’re looking for a rich lather, you should definitely use one!). If you’re not a fan of strong scents, the scented varieties of this body wash are light, leaving you with softly scented just-came-from-the-spa skin, without feeling overpowering.

Customer Review | “I absolutely love this body wash! I recently had surgery, and it was the perfect gentle soap that had me looking forward to taking my shower! It smells amazing and worth every penny!” – Ann A. (Read more reviews.)

4. OSEA

Climate neutral

Cruelty free

Eco friendly packaging

Gives back

Subscriptions available

Vegan

Woman owned

Best For | Purifying, pH-balancing
Natural Ingredients | Undaria seaweed, plant-based surfactant blend, skin identical moisturizing complex, glycerin, nourishing oil blend
Price Range | $12 – $58

OSEA‘s Undaria Algae^™ Body Wash is truly a treat for the skin. From the frosted glass bottle pump and silky lather, to the bright yet gentle grapefruit mandarin scent, this body wash feels like a refreshing aromatherapy experience that’s not overpowering, but just enough to give an invigorating experience. Made with Undaria seaweed which is rich in antioxidants and minerals alongside a nourishing blend of jojoba, coconut, and avocado oil, OSEA’s knocked it out of the park with a body wash that feels like a cleansing and skincare treatment all in one. Our favorite feature? It’s non-stripping, pH balanced formula that protects your skin barrier and keeps it balanced!

Customer Review | “I’ve tried countless body washes and this is the best body wash I have ever purchased. The 8oz bottle really doesn’t seem that big but I’m honestly surprised at how it’s lasted me about 2 months with how often I wash my body and I’m still not done with the bottle yet. Love the scent, how silky it feels lathering it on, appreciate that the ingredients are clean and that it leaves my skin clean without being dried out or stripped and the glow it gives💛” – Cherry Bomb (Read more reviews.)

5. F. Miller

Biodegradable

Cruelty free

Eco friendly packaging

Handcrafted

Small business

Subscriptions available

Vegan

Woman owned

Best For | Hand and body wash combo
Natural Ingredients | Aloe Barbadensis (Aloe Vera) Leaf Juice, Simmondsia Chinensis (Jojoba) Seed Oil, Citrus Bergamia (Bergamot) Peel Oil, Fucus Vesiculosus (Bladderwrack) Extract, Spirulina Maxima Extract, Chlorella Vulgaris Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Matricaria Chamomilla (German Chamomile) Flower Oil, Vetiveria Zizanoides (Vetiver) Oil
Price Range | $6 – $42

F. Miller’s Hand & Body Wash has quickly become our new favorite for a clean, refreshing cleanse. With aloe vera and jojoba oil as key ingredients, it not only effectively washes away impurities but also nourishes and hydrates, leaving our skin feeling soft and cared for. We love that it’s free from synthetic fragrances, sulfates, and harsh chemicals, making it a gentle choice for all skin types. The light, botanical scent is refreshing without being overpowering, and it lingers just enough to make us feel like we’ve just stepped out of a spa. Whether we’re using it in the shower or as a hand wash, it’s our perfect way to treat ourselves to clean, natural skincare every day.

Customer Review | “I have very sensitive skin and have to be super careful about what I put on my hands. I love this handwash for its gentle formula and light, nautral scent. The bottle is also super pretty.“– Alyson R. (Read more reviews.)

6. Plaine Products

1% for the planet

American made

B corp

Biodegradable

Cruelty free

Subscriptions available

Vegan

Best For | Normal to sensitive skin
Natural Ingredients | Organic aloe leaf juice, organic camellia, sunflower, and ricebran seed oils
Price Range | $6 – $190

Plaine Products’ Body Wash is made for low-waste lifestyles! This refillable and reusable product is made with aluminum and can be purchased with or without a BPA-free plastic pump. (You can also send it back to recycle when you’re done using!) The formula itself will leave you with the softest skin, thanks to organic and natural ingredients like pineapple and papaya pulp extracts, bamboo silk, and aloe leaf juice. Minty and sweet all at once, the Rosemary Mint Vanilla is like bathing inside a candy cane tub (but in the best way!). It feels clarifying, cooling, and calming all at once. Plus, thanks to the aloe juice, we enjoy how it has more viscosity than water-based formulas and lends itself to a more robust lather. Best of all, the packaging came with clear steps on how to recycle and refill when needed.

Customer Review | “I’d recently had a flare of itchy bumps in my scalp and skin (not completely uncommon for me with sensitive skin and eczema). Switching to the unscented shampoo, conditioner, and body wash has really helped!” – courtneysee (Read more reviews.)

7. Dr. Bronner’s

Budget friendly

Cruelty free

Fair trade

Subscriptions available

USDA organic

Vegan

Best For | Sensitive skin
Natural Ingredients | Organic coconut oil, organic olive oil, organic fair deal hemp oil, organic jojoba oil
Price Range | $4 – $65

Looking for something versatile? What about an 18-in-1 Pure-Castile soap from Dr. Bronner’s? Made with organic ingredients like hemp seed oil, coconut oil, and jojoba oils, your skin will soak in the highest quality ingredients around. It’s safe to use even on sensitive skin. Plus, this organic and certified Fair Trade soap can be used on your hands, face, body, and even around your home. Talk about multitasking. Best of all, we were surprised by the bottle’s size (a whopping 32 oz. bottle for $17) so you truly get your bang for your buck. And a little goes a long way. If you prefer body washes that are subtly scented and easy to glide on, this one may be a winner.

Also Available At: Target

8. Puracy

American made

Budget friendly

Cruelty free

Gives back

Gluten free

Subscriptions available

Vegan

Best For | Baby skin and pets
Natural Ingredients | Coconut oil, Himalayan pink sea salt
Price | $14

Hydrate and exfoliate naturally with Puracy’s Natural Body Wash, a pH-balanced formula that brings together coconut cleansers and Himalayan pink sea salt for a deep clean. Developed by Ph.D. chemists, this bottle will last you nearly two months with everyday use, and you’ll be left with smooth, supple skin. With more than 8,000 reviews, it’s beloved and beneficial to everyone, including babies and pets.

Customer Review | “Great body wash that doesn’t dry out your skin, and rinses cleanly. My whole family uses it!” – Alicia (Read more reviews.)

9. Alaffia

Budget friendly

Cruelty free

Fair trade

Gives back

Best For | Dry skin
Natural Ingredients | Neem extract, shea butter, coconut oil, lavender oil
Price Range | $11 – $16

Calm your mind — and your skin — with Alaffia’s Shea Body Wash. Ethically made via West African women’s co-ops, this body wash blends unrefined shea butter, virgin coconut oil, neem extract, and lavender to heal and nourish your skin, no matter how dry it is. It packed an aromatic punch when we used it, akin to dropping a lavender bath bomb in the tub — but without the excess foam and bubbles. It was equal parts smooth and silky, which also provided much-needed hydration to our dry skin. Know that your dollars will support women, Fair Trade practices, and eco-friendly packaging, and you’ll get a long-lasting and effective body wash!

Customer Review | “Alaffia everyday shea body wash in lavender is simply amazing. The soap is plant based and has all natural ingredients which worked great for my sensitive skin. It leaves one feeling refreshed and moisturized. It has an amazing lavender scent. Which offers a soothing, relaxing and calming feeling. Yet, the smell is not a strong or overpowering. This is definitely a product I will be purchasing.” – Promom (Read more reviews.)

Also Available At: Thrive Market, Target

10. Bathing Culture

American made

Biodegradable

Cruelty free

Recycled materials

Subscriptions available

Vegan

Best For | Sensitive skin
Natural Ingredients | Organic coconut, olive, and sunflower oils, natural plant glycerin (soybean), aloe vera, shea butter & essential oils
Price | $36

Bathing Culture launched in 2015 after its founders, two cyclists, joked they’d never be able to get clean. Sick of soaps that were either too watery or stripped their skin of moisture, the company’s Mind and Body Wash is made with certified organic ingredients like aloe vera, shea butter, and coconut, olive, and sunflower oils. Best described by our partners as a “grown-up body wash that doesn’t feel like a 10-in-1”, this organic formula smells like the redwoods of Northern California with an energizing kick of black pepper. As a gender-neutral scent, it’s perfect to use across the whole family — and the gorgeous, recyclable packaging adds a nice touch to the household bathroom, too.

Customer Review | “Love this soap, smells like being in the evergreen forest- rinses clean and lathers well” – Amanda (Read more reviews.)

Also Available At: Credo

Psst! Google launched a new feature that lets you choose “Preferred Sources” — so your searches highlight trusted, values-driven outlets instead of clickbait. To add The Good Trade, tick the box beside our name. That’s it — our stories will be waiting whenever you search. Read more about it here.

The post 10 Best Natural And Organic Body Washes (2026 Review) appeared first on The Good Trade.

Key Takeaways

• Credo sells dozens of brands of clean beauty products both online and at a handful of brick & mortar stores nationwide.
• They offer skincare, makeup, body care, hair care, and fragrance.
• Top brands include OSEA, Ilia, Goop, True Botanicals, Nécessaire, Moon Juice, and Tata Harper.
• Every product they sell is cruelty-free and free of their “Dirty List” of 2,700 potentially harmful cosmetic ingredients.
• Credo prohibits single-use packaging materials, and they make sure their supply chain is as gentle as possible, on both people (working conditions) and the planet.

Whenever a celebrity releases a buzzy new skincare or makeup line, I wince — please, no new beauty brands. I have enough trouble keeping track of the ones we already have. And if I want to focus on “natural” beauty products, it’s even trickier to know what is the real deal.

When it comes to beauty products, terms like organic, clean, non-toxic, and natural beauty don’t have hard and fast definitions. The beauty industry is largely self-regulated so it’s tough to know what a brand means when they use these terms. You could spend a lifetime researching ingredients and business practices, or you could have someone else do it for you. Enter Credo Clean Beauty.

“Credo is like the Sephora of clean beauty.”

Credo is like the Sephora of clean beauty. They carry skincare, makeup, hair care, and body care from dozens of clean beauty brands, selling both online and at a handful of brick & mortar stores countrywide. Credo is rigorous about its standards for brands in terms of ingredients, sourcing, working conditions, and packaging. Every product Credo sells is cruelty-free and free of its “Dirty List” of 2,700 potentially harmful cosmetic ingredients.

Their brand list reads like a who’s who of clean skincare — you’ll find all the heavy hitters, like OSEA, Ilia, and Moon Juice, along with some smaller brands that are harder to stumble across IRL. And just in time for the holiday season, Credo sent me a handful of their best-selling products to test for myself. Here are my honest opinions. 💋

Before we get started, a quick note about me and my skin, for context: I have acne-prone combination skin, so I struggle with an oily t-zone and dehydration everywhere else. I’m not typically sensitive. Now, let’s get into it!

Skincare

Osea Ocean Cleanser | $48

First up, a product from one of our editors’ favorite brands: OSEA. The Malibu-based brand infuses its super gentle skincare with seaweed, a natural source of vitamins, minerals, amino acids, and antioxidants.

They call their Ocean Cleanser a “gel,” but it reads more like a gentle cream cleanser. It uses lactic acid and bentonite clay to remove surface impurities, but its oils and glycerin leave skin soft and supple. It has a strong lemon smell and a super subtle lather when worked, and it wasn’t stripping to my dehydrated skin. I liked using it as a second cleanse after my cleansing balm at night since it really gets off all that oil — but, to my surprise, I’ve found it gentle enough to use every day.

Follain Brightening Serum | $40

Follain, which was acquired by Credo in 2022, makes simple, effective skin care at affordable price points. Which is why I was thrilled that their vitamin C serum ticked all my boxes for a good brightening antioxidant serum: Airtight packaging, both vitamin C and niacinamide, and a decent price point. Its 5% vitamin C and niacinamide concentration effectively illuminated my skin — after a couple weeks of daily use, I noticed a slight (yes, slight) luster that was definitely new. This’ll probably be my new holy grail vitamin C.

Follain Eye Cream | $38

Follain’s eye cream was similarly box-checking for me, with caffeine, bakuchiol, and a luscious texture. The fresh scent is a huge plus for me, too. Designed to “brighten, depuff, and firm” the eye area, I can’t say I noticed huge improvements — but that’s the way of eye cream, I’ve found. Sure, caffeine subtly takes down my dark under eyes after a late night and bakuchiol (a plant-based retinol alternative) might smooth texture slightly over time. The biggest eye cream positive for me? Keeping the delicate eye area hydrated, and this one pulled through.

Ursa Major Golden Hour Recovery Cream | $54

To tell you the truth, I’d been eyeing the Vermont-based B-Corp’s rich cream for a while. This stuff has my ideal night cream texture: Butter-like, solid in the jar but melting on contact with skin. They advertise it for daily use — its weight makes it more suited for my nightly routine with my combo skin, while a drier person might like it during the day. Its texture and earthy, herbal neroli scent are to die for, but it left me with subtle stinging after the first couple of applications. A few reviewers concur — turns out my stinging (which has since disappeared) is probably because I use adapalene, a strong retinoid. Exercise caution if you have recently exfoliated, use adapalene or tretinoin, spent the day in the sun or wind, or have sensitive skin.

Le Prunier Plum Beauty Oil | $72

I love to pat in a few drops of oil after I moisturize each night, and this Le Prunier option feels lux. It has one ingredient, plum oil, it smells exactly like marzipan, and it leaves my skin noticeably softer the following morning than if I skipped the oil. The brand recommends using it everywhere — cuticles, hair, mixed into foundation — but I’ll be making this stuff last as long as possible.

Hair Care

Ceremonia Guava Leave-In Conditioner | $27

I’ve been loving Ceremonia’s shampoo for fine hair lately, and this leave-in fits the bill, too. It works like a standard leave-in conditioner, keeping my fine, shoulder length hair hydrated with just a pump or two and giving it protection when I heat style. It stands out for me with its intoxicating flowery, musky, bergamot-like scent, and its UV protection is essential for color-treated hair, in my (and my hairdresser’s) opinion.

Makeup

Tower 28 SunnyDays Tinted SPF Sunscreen Foundation | $32

Straddling the line between skincare and makeup, this Tower 28 tinted sunscreen will almost definitely be a repurchase for me (I’m shade “Montana,” fyi). It offers a skin-like light/medium coverage that I find ideal for daily wear, along with SPF 30 mineral sunscreen. I like to apply it all over with my fingers and then blend with a makeup sponge for a nice finish — and it even lasted throughout a 14-hour conference day, hardly budging at all. At $32, it clocks in cheaper than most comparable products.

RMS Eyelights Cream Eyeshadow | $29

Builable? Shimmery? Long-lasting? Easy to apply? What can’t this RMS eyeshadow do? I love a good one-shade, apply-with-your-fingers eyeshadow, so this is definitely a new fave. A little goes a super long way, and the buildable, luminous pigments make each shade great for either day or night. I tried out Strobe, a subtly lavender champagne, and Moondust, a warm, shiny beige. While most reviewers call the eyeshadow creaseless, I noticed some slight creasing by the end of the day — but I have America’s oiliest eyelids, so I’d never hold an eyeshadow to a creaseless claim. It still stayed put all day and removes cleanly with just water. Bonus: Each aluminum tube of product comes with a key to squeeze out every last drop!

Exa ten18 Lash Amplifying Mascara | $24

Exa’s Lash Amplifying Mascara has become my new going-out mascara, delivering impressive volume and length with just a few swipes. While slightly larger than I prefer, the brush has an hourglass shape and tapered tip to help you coat almost every last lash, and it’s made of a castor bean bio-plastic. Jet black from natural bamboo charcoal powder, it stays put throughout the day but rinses off easily with water.

Ilia Balmy Tint Hydrating Lip Balm | $28

Lipstick girls, listen up! Ilia’s Balmy Tint falls on the more pigmented side of the tinted balm spectrum, offering both silky hydration and a shot of buildable color. I’ve been loving the ‘90s vibes of “Faded,” a true cocoa brown, along with “Runaway,” a pinky-brown with neutral undertones for day-to-night wear. At $28 each, they’re not the cheapest option on the market, but I think they’re incredibly worth it for their ultra-flattering colors alone.

Olio e Osso Tinted Balms | $28

I’m always into a good no-fuss, multi-use product, which is why I’ve been loving Olio e Osso’s tinted balm in “Current” as a cheek tint and lip tint for a cohesive, daily autumn look. Made with a wonderfully short list of ingredients, the tint is on the opposite end of the tinted balm spectrum as Ilia’s — leaving a super subtle tint that works for parties and the grocery store alike. Its long shape makes it a bit challenging to apply to lips, but the larger product size means I’m willing to forgive. 😉 

Exa All Smiles Bare Lip Liner | $16

I’ve been all about lip liners lately — they flatter my thin lips and add a noticeable boost to any tinted balm look. I tried out Exa’s liner in shade “Bare Your Hopes,” and it matched every tinted lip balm with which I used it, including both of Ilia’s. It leaves a waterproof matte finish that lasts for hours, and that delicious lip liner pencil smell brought me straight back to my mother’s bathroom in the early 2000s. 

Natalie Gale is a Boston-based freelance journalist. When she’s not writing about art, food, or sustainability, you can find her biking to the farmers’ market, baking, sewing, or planning her next Halloween costume. Say hi on Instagram!

The post Our Editor’s Credo Clean Beauty Haul (2026 Review) appeared first on The Good Trade.